Yoga accessories · Poland · 2019–2022

21 Moonholi mat designs featured by Vogue and Elle

Yoga mats were new territory for us. Moonholi, the second brand from Zojo Elixirs’ owner, launched in 2019 with five mats we designed. Over three years, those five grew into 21 designs. Vogue and Elle wrote about them.

Moonholi yoga mats with original illustrations

Client: Moonholi
Industry and country: Yoga accessories · Poland
Years: 2019–2022

What we did

Logo
21 mat designs, including round, mini and professional mats
Label for mat-cleaning spray
Magic box sets, incense and candles

21mat designs

2019brand launch

A logo that gives the illustration room

The illustration takes the lead on each mat, so the logo had to know when to step aside. We built it from the silhouette of a yogi in lotus pose, the moon and the mat itself. It is visible on mats and clothing without disrupting the composition.

Mats no one could mistake for another

Every design has its own symbolism to discover. In the dragon on the Warrior mat, we hid an eight, a symbol of luck and infinity. Symmetrical compositions support the practice: whichever way you unroll the mat, it always faces the person using it.

We also initiated two charity designs: Cosmic Girl and Elephants.

“Yogis globally praise the designs Holy made for our yoga mats. Their professionalism and innovative flair have never failed me. They know how to elevate a product with exceptional design.”

Marta Ravensdaleowner of Zojo Elixirs and Moonholi

Working together

Facing a similar challenge?

Partnership

Ongoing collaboration as the collection grows.

See how Partnership works

Moonholi oils

Another line from the same brand.

See the Moonholi oils project

More projects

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