You already have customers and revenue
An operating business gives us something real to work with: we can see what customers value and where the website loses them.
Pilot · a first step
Test a new brand direction before changing everything
We take your most important offer, sharpen its message, shape a visual direction and launch a sales page. You end up with a live page that lets you see how customers respond to the new brand. The price and timing are agreed before we start.
Who it is for
When a Pilot makes the most sense
Changing a brand can feel risky when you do not know how customers or the team will respond. A Pilot tests the direction on a real offer and real traffic before you commit to a wider change.
You want to sell one offer more effectively
We focus on the service or customer group that matters most and shape the message around what will help them choose you.
You can make decisions quickly
Up to two people gather feedback, and one person makes the final call. That keeps the Pilot moving.
You need a working sales page
At the end, you have a live page ready for referrals, email traffic or campaigns.
Not sure whether a Pilot is enough? Start with a brand audit and we will help you see how much change makes sense.
Scope
What you get in a Pilot
Included
- A review of your current website, offer and materials
- Website copy ordered around how customers make a decision
- A visual direction: a new or refreshed identity, colours and typefaces
- Design and implementation of a sales page with a contact form
- Measurement to show how the page performs after launch
- Files, access and instructions so the site does not depend on us
Outside the Pilot, if needed
- Naming and product names
- Additional offers, languages and markets
- An online shop and integrations
- A larger website with multiple pages
- Packaging, photo shoots and a complete brand book
- Managing advertising campaigns
The Pilot has a fixed price because its scope is fixed. If another offer or language is added, we agree on a new price before continuing. No surprises on the invoice.
The process
Four steps from first conversation to a live page
We need your knowledge of the business, the materials you already have and one person to approve each stage. We take care of the rest.
- 01
Conversation
We check whether a Pilot can solve your problem. If it cannot, we will say so and suggest another way forward.
At the end of this stepA fixed price and schedule before you commit.
- 02
Messaging and page structure
We learn about your offer and customers, order the arguments around their decision and write the page copy.
At the end of this stepCopy you are comfortable putting your name to.
- 03
Visual direction and design
We design a new or refreshed identity, colours and typography. Once the copy is ready, we design the page around it.
At the end of this stepA page design and the foundations of the new brand.
- 04
Launch
We implement the page, check the forms and tracking, then hand over the files and access.
At the end of this stepA working page and a list of next steps.
A similar scope · Coders3
How Coders3 stood out in tech without a single team photo
Coders3 is a Wrocław software studio founded by experienced developers. They had plenty of expertise, but no team, office or event photography to show it.
We used bold yellow, illustrations and icons to give the site a personal character. Holy Studio created the identity, copy and website design; the Coders3 team implemented it themselves.
“At every step, we felt assured by their expert guidance. They kept us well-informed about ongoing developments and efficiently navigated any challenges.”
Paweł OrzechowskiOwner of Coders3
After the Pilot
After the Pilot, you decide with evidence in hand
At the end, we will suggest what to do next. Further work is optional. First, see what the Pilot achieves.
Put the page to work
Your sales team has a clearer message, and you can see how enquiries change.
Improve using what you learn
After a few weeks, we can refine the copy, sections and calls to action. We agree that work separately.
Develop another area
A further page, packaging or sales materials can be a separate, defined project.
Move into a Partnership
If the Pilot shows that the whole brand needs to change, we can guide the work in stages.
Is a Pilot a smaller rebrand?
No. A Pilot tests a new direction on your most important offer and sales page. Rebranding changes the whole brand wherever customers encounter it.
Will the Pilot include a new logo?
It may include a new identity or a refresh of the existing one. We decide after discussing what customers recognise today.
How much does it cost, and how long does it take?
We agree on the price and schedule before work starts, based on a defined scope. They stay fixed unless the scope changes.
Does a Pilot guarantee increased sales?
Honestly, no studio can guarantee that: sales also depend on the offer, price, website traffic and how quickly you respond to enquiries. We provide clear messaging and a page ready for referral or campaign traffic. Campaign management is separate.
Who looks after the page after launch?
You can manage it yourself: we hand over access and instructions. If you prefer, we can agree on technical support separately.
Contact
Let’s see whether a Pilot can solve your problem
Send us your website and tell us which offer you want to present more clearly. We will reply within two working days. If a Pilot is not the right fit, we will say so.
Gabi or Piotr will reply personally. Prefer to talk? Give us a call.