
Gabriela Kanik
Creative direction, design and messaging
Gabi started in copywriting in 2011, then moved into strategy. She still creates names, writes copy and shapes brand messaging.
She sees a brand as a story customers discover piece by piece: on a package, a website or a proposal on their desk. We call her way of working a sixth sense: it is easier to see in practice than to describe.
“A good designer always thinks about the consequences of their decisions: for their own client and for that client’s customer.”








