Partnership
New product lines for the same brand.
See how Partnership worksEssential oils · Poland · 2022
How Moonholi oils got a luxurious look without a luxury budget
After the yoga mats came essential oils. The budget was limited, the bottles were standard, and the oils still had to look like a premium product. We like this kind of brief: the idea, not the price of the materials, makes the difference.
- Client
- Moonholi Oils
- Industry and country
- Essential oils · Poland
- Years
- 2022
What we did
- Main graphic motif
- An icon for each oil
- Labels for six oils
- Gift-set packaging
01
Dark labels in a colourful category
Shelves of essential oils are full of bright colours and botanical motifs. We gave Moonholi oils understated dark labels and minimalist graphics, because many people associate that style with a higher-end product. The brand’s sense of magic stayed; the childlike illustrations went.
Each oil has its own icon suggesting whether it is for body, mind or spirit. Together they make a coherent collection that is easy to browse.
Working together
Facing a similar challenge?
Moonholi yoga mats
That is where the collaboration began.
See the Moonholi mat projectMore projects
See also
Moonholi · 2019–2022
21 yoga mat designs featured by Vogue and Elle
We worked with Moonholi from its launch: the logo and designs that keep its mats out of the back of the wardrobe.
Resibo Hair Care · 2021–2022
The first bottle we designed from the ground up
A new Resibo line that sits beside its skincare range like a sibling.
Contact
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