Supplements with style: five years of work with Zojo Elixirs

There are no elaborate metaphors in the Zojo logo: two rounded shapes form the letter Z and bring leaves to mind. The symbol grew into a black-and-white pattern that works with the symbols for each new formula.

Nutraceuticals are more than ordinary supplements, so the packaging could not look like it belonged in a pharmacy. We wanted it to feel at home on the shelves of perfumeries and concept stores.

We designed the first website for launch, while the brand was gathering feedback from its first customers. The second came as the range grew, with clear categories, a quiz to help undecided customers find the right product, and recipes.

Different designers handled later projects, while Gabi, as creative director, kept the brand consistent. That gave the owner room to focus on other parts of the business.