The manufacturer stayed with Mobipol
The manufacturer changed its strategy and narrowed its partner network. Mobipol remained in that network, and the manufacturer valued the new brand.
Lubricants distributor · Poland · since 2021
Mobipol’s next generation and a brand built on 30 years of experience
For 30 years, Mobipol has sold Mobil oils and lubricants and advised businesses on machinery maintenance. When the next generation took over, the owners came to us for a new website. They left with a brand they could put their name to and a website that shows just how much the company knows.
“For 30 years, we have been running a highly specialised and distinctive business. We were seeking a creative executor but found much more. We are amazed by the analytical skills of the Holy Studio team, their exceptional attention to detail, and their understanding of our industry at multiple levels. They easily put themselves in our shoes, even though they had never sold oil and automotive lubricants before.”
Justyna Kruczek-Miljenovićco-owner of Mobipol
What we did
- Brand audit and competitor analysis
- Website messaging and copy
- Identity, colours and typography
- Icons, illustrations and guidebook covers
- Website design and development
- Oleje Sklep online shop
- Business cards, letterhead, brochures and roll-ups
- Office signage and clothing
- Launch email campaign
30 yearsof company history before the rebrand
2021the start of a collaboration that continues today
01
Thirty years of expertise beneath someone else’s logo
Mobipol is an authorised Mobil distributor, and for years the manufacturer’s logo did the talking. But customers get much more than oil from Mobipol: advice, oil analysis and a team with its own workshop that helps keep machinery running.
The next generation of owners wanted that expertise to show, without putting three decades of trust at risk. The audit showed that the company needed a brand of its own before it needed a website.
02
An identity that says what Mobipol does
Instead of emphasising the manufacturer connection once again, we built an identity that belongs to Mobipol. The symbol brings together the letter M, an engine piston and a drop of oil, making the company’s technical focus clear at a glance. Green reflects the company’s environmental work, an important subject in the lubricants industry.
The identity grew into a wider system: angled geometric shapes, line icons and light illustrations inspired by technical drawing.
03
A website that puts the experts in view
Mobipol’s offer is complex, so we organised it first to help customers find what they need quickly. The site brings forward what sets Mobipol apart from other distributors: lubricant selection, oil analysis and a real team of specialists.
We designed and built the website, including its mobile version, guides and email templates. The guides do what no slogan can: show how much Mobipol knows.
04
Putting the materials budget where it works hardest
We did not design everything at once. We prepared printed materials around the company’s real needs, from industry events to everyday sales, so the budget went where it strengthened the brand most. The new identity also went onto the office signage and clothing, bringing the team under the new mark in its day-to-day work.
05
Oleje Sklep: Mobipol’s expertise for individual customers
Oleje Sklep gives individual customers a straightforward way to find the right engine oil. Behind the simple choice is Mobipol’s knowledge and expertise.
Results
What changed with the new brand
New customers
The new website and a clearer way of talking about the company reached people Mobipol had not reached before. The sales team now has an easier time selling.
Former customers came back
The refreshed brand caught the attention of former customers and reminded them what Mobipol is built on.
Two generations of owners
The next generation gained a brand that feels like theirs, while the founders still see their 30 years of work in it.
“Through our collaboration, we've achieved a brand identity that's not only contemporary and fresh but also approachable. This positions us uniquely for future growth and fuels our passion. Entrusting Holy with upcoming projects is a no-brainer; we can focus on our core duties, confident in their dedication to excellence.”
Justyna Kruczek-Miljenovićco-owner of Mobipol
Working together
Facing a similar challenge?
Partnership
How we guide changes that unfold in stages.
See how Partnership worksRebranding
How we change a brand while keeping customers’ trust.
See how we lead a rebrandMore projects
See also
Resibo Care · 2020–2022
Leaving the kraft-packaging crowd without losing loyal customers
A refreshed identity, new product names and new packaging for 38 products.
College Cribs · 2018–2019
A website refresh turned into an app for students
A new identity, a map-based search and a landlord dashboard. Our developers built the app.
Contact
Tell us what has changed in your business
Send us your website and a few lines about what you do, what is getting in the way of sales, and why you are revisiting it now. We will reply within two working days and suggest a first step.
Gabi or Piotr will reply personally. Prefer to talk? Give us a call.