Pilot
Messaging, visual direction and a website in a defined scope.
See how Pilot worksSoftware studio · Wrocław, Poland · 2022
How Coders3 turned a lack of photos into a distinctive brand
Coders3 is a Wrocław software studio founded by experienced developers. They needed to show their expertise in a crowded IT market without photos of the team, office or company events. That gap became the starting point for a distinctive brand.
- Client
- Coders3
- Industry and country
- Software studio · Wrocław, Poland
- Years
- 2022
What we did
- Market analysis and brand audit
- Logo, colours and typography
- Illustrations and icons
- Website structure, copy and design
- Hoodies, T-shirts and occasion cards
- Letterhead, email signature and social media templates
The Coders3 team developed the website. We prepared the project to meet their technical standards.
01
A logo that speaks the language of code
The number 3 sits at the heart of the logo. We cut into it to reveal the “>” sign familiar to anyone who writes code, while its lower part forms a smile. A programmer sees code; a customer simply sees a smile.
02
Illustrations instead of photos
The lack of team and office photos could have been a problem. We turned it into a style: isometric illustrations inspired by technical drawing, with icons that explain complex services faster than a paragraph. Bold yellow against black makes Coders3 hard to confuse with another software studio, without the need to invest in extra photo shoots.
03
A website designed for the phone first
Coders3’s clients are often people in marketing and design who make quick decisions and read on the move. That is why the mobile version of the site came first.
The brand’s yellow language also made its way onto hoodies, welcome cards for new employees and holiday cards, including one inspired by a desktop wallpaper.
“Holy Studio created an innovative, standout branding that perfectly aligned with our vision. At every step, we felt assured by their expert guidance. They kept us well-informed about ongoing developments and efficiently navigated any challenges. The Holy team is notably creative and communicative, making the collaboration process enjoyable. We wholeheartedly recommend Holy Studio's services to businesses seeking top-quality service and a strong brand identity.”
Paweł Orzechowskiowner of Coders3
Working together
Facing a similar challenge?
Rebranding
When a change reaches across the whole brand.
See how we lead a rebrandMore projects
See also
College Cribs · 2018–2019
A website refresh turned into an app for students
A new identity, a map-based search and a landlord dashboard. Our developers built the app.
Kaiterra · 2019
Packaging that reached Apple Store shelves in China
Packaging and illustrations for an air monitor maker. We worked from Wrocław across time zones.
Contact
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