Resibo
Resibo Rebranding – A New Vision for Natural Skincare
Year
- 2020-2022
Industry
- Beauty and Skincare
- Facial and Body Care Cosmetics
The Resibo rebranding represents a bold transformation in the natural skincare space. By stepping away from conventional approaches, we’ve created a distinctive visual identity that challenges expectations and leads the brand into a fresh chapter. With artistic illustrations, a vibrant color scheme, and thoughtful naming, Resibo not only stands out in stores but also redefines how natural beauty products are viewed. We’ve shown that sustainability can be seamlessly combined with innovation and appeal.
Scope of work
Strategy
From Eco to Exquisite – Resibo’s Redefinition
Resibo’s rebranding marks a strategic response to the growing evolution of the natural cosmetics market. Drawing insights from trend analysis, we created a transformative visual identity that breaks away from conventional eco-aesthetic norms. The new brand identity merges natural purity with modern sophistication and efficacy, positioning Resibo as a trailblazer in the conscious skincare industry. It not only enhances shelf presence but also unlocks new growth opportunities, proving that natural skincare can be both innovative and visually captivating.
Moving Beyond Tubes
We moved away from the commonly used tube packaging, which no longer differentiates products in both eco and premium markets. Instead, we proposed varied packaging forms, such as triangular shapes, to create standout products on store shelves.
A Shift from Kraft
Rather than relying on widely used kraft paper, we introduced eco-friendly, premium materials that elevate Resibo’s quality perception while reinforcing its commitment to sustainability.
Improving Shelf Visibility
We diversified the forms and colors of packaging to ensure that Resibo products catch the eye and don’t get lost among competitors on store shelves.
Sustainability Leading the Way
The introduction of sustainable materials such as glass and aluminum became the foundation for a full refresh of Resibo’s brand image, aligning with the brand’s values and modernizing its visual presence.
Supporting Sales Growth Through Design
The new packaging design supports the brand’s current strategy while opening up new opportunities. Its visual appeal encourages customers to buy product sets, thereby increasing average purchase values.
Resibo is experiencing dynamic growth; we are consistently expanding our product range and entering new international markets. Customer awareness is evolving, and many competitive products are appearing in stores. Additionally, international clients require different communication approaches, which increasingly limited our development. We decided to undergo a rebranding process, fully aware that it was a fairly risky and challenging undertaking. The planned changes were particularly stressful for us, as some Polish customers were very attached to the old packaging. We sought a partner with whom we could quickly establish a rapport and communicate our concerns and ideas transparently.
Ewelina Kwit-Betlej
logo redesign
Evolution, Not Revolution
This is how we approached updating Resibo’s brand mark. We preserved the familiar elements customers love while adding a modern, professional edge to the logo. The adjustments enhanced its clarity across different platforms, helping to shift the perception from a small, artisanal brand to a forward-thinking company. The refreshed logo is a perfect balance between Resibo’s natural heritage and its new role as a leader in natural cosmetics innovation.
Naming
Names with Worldwide Appeal
We created more than 30 catchy, English-language names for Resibo that reflect the unique character of each product while remaining versatile and attractive across international markets. Each name tells a tiny story, forging an emotional bond with the consumer and simplifying the exploration of the brand’s diverse offerings. Additionally, we provided guidance on functional product names in both languages.
Illustrative approach
The Art of Skincare
Resibo’s new illustration style is the perfect blend of artistic flair and natural elements. Breaking away from the usual industry standards, we developed a distinctive visual language that reflects the very soul of the brand.
Characterized by flowing, organic lines, the illustrations subtly reference feminine curves and the forms found in nature. Each piece is thoughtfully crafted, evoking the feel of a hand-drawn sketch, adding a touch of exclusivity and uniqueness to the products.
Typography
Contrast That Defines Style
The core of Resibo’s typography strategy is a well-thought-out combination of two contrasting fonts. Silka, with its light and modern design, is used for informational text, reflecting the brand’s transparency and innovation. It pairs perfectly with the bold Quadrat, which adds character and artistry to product names. This purposeful contrast not only establishes a clear information hierarchy on the packaging but also creates a unique typographic identity for Resibo—one that is professional yet has a personal touch.
Key Visual
Colour-Coded Product Lines
We’ve left behind the old dominance of brown and kraft, opting for a fresh, vibrant colour palette. Each product line within Resibo has its unique shade, making it easier for customers to find their way through the range and creating a deeper connection to each line. While the new colors are still rooted in nature, they’re brightened with a touch of modernity, embodying Resibo’s spirit—a fusion of nature and innovation.
We’ve also introduced a new cream shade as our signature color, replacing kraft brown with a warmer alternative to stark white. This shift has given Resibo a more inviting and friendly look. It doesn’t just make the brand stand out on the shelf; it also speaks to Resibo’s belief that natural care can be effective while feeling delightful.
Purity promise
Transparency and Effectiveness in Focus
In our project, the Resibo percentage module took on a whole new role. We designed it to be more than just a piece of information—it’s a vital part of the brand’s visual identity. The prominently displayed percentage of natural ingredients on each package not only continues Resibo’s tradition but also makes a clear promise of premium quality. It’s backed by two key claims: “100% vegan” and “100% powerful.” These bold declarations align perfectly with the expectations of mindful consumers looking for products that are both ethical and effective.
Shipping boxes
Delivering Brand Essence
When customers receive their Resibo package, the shipping box is their first tactile experience with the brand. That’s why we crafted its design with care, ensuring it reflects the values Resibo stands for from the very start. The minimalist aesthetic—natural cardboard tones with refined white prints—perfectly fits the brand’s identity. A gentle line illustration of a woman’s silhouette draws the eye and hints at the natural beauty that lies at the heart of the brand.
The tagline we proposed—"skincare that makes a difference"—together with phrases like "natural," "vegan," and "powerful" quickly communicates what Resibo is all about. A sealing strip with the message "say hello to our favorites" creates a moment of anticipation, inviting customers to enjoy the unboxing and discover the products inside.
Strategia eksportowa Export strategy
A Visual Language for Global Reach
Resibo’s global ambitions shine through in a carefully planned export strategy, where a universal visual language takes center stage. The brand’s expanded identity system, featuring clear and contemporary design elements, is built for smooth adaptation across diverse international markets.
With English product names as a core part of the design, Resibo eliminates language barriers, making it easier to communicate with audiences worldwide. This adaptable system ensures that new products can be added swiftly and seamlessly, keeping everything in line with the brand’s established identity.
Case study
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Uncover how we redefined cosmetic branding by breaking conventions and crafting an art-inspired visual identity.
Overview
The New Era of Natural Beauty
Resibo’s rebranding project elevates design to a central pillar of the brand’s identity. The new visual identity is not just about aesthetics—it’s a language that embodies Resibo’s core values. The distinctive combination of graphic elements, inspired by nature and modern art, speaks to the sophistication and mindfulness of its audience. This is a prime example of how strategic rebranding can reshape a brand’s image, fostering a deeper and more meaningful connection with consumers.
Leading Market Trends
Resibo’s new design keeps pace with the ever-changing trends in the natural cosmetics industry. By moving away from traditional “eco” clichés and embracing a modern aesthetic, Resibo establishes itself as a trailblazer, merging nature with cutting-edge skincare technology.
Artistry as a Signature Style
With unique illustrations and an artistic touch in its packaging, Resibo’s products are elevated to the status of collectible pieces. This creative approach sets the brand apart from the competition, attracting customers who appreciate design, and building a community of beauty and art enthusiasts around Resibo.
Powering Global Expansion
Resibo’s new design, coupled with English product names, is a key driver of its international growth strategy. The brand’s universal visual language and adaptable identity system make it easier to enter new markets while maintaining a strong and recognizable global presence.
Telling Stories Through Design
Every aspect of Resibo’s new look tells a story—from what’s inside the product to how it works. With unique illustrations and carefully chosen typography, each product becomes a narrative, engaging consumers on a deeper level. This storytelling approach turns each purchase into an immersive brand experience, fostering loyalty and inviting customers to discover more of what Resibo has to offer.
Building Trust with Transparency
The clear percentage module, showcasing product ingredients and their effectiveness, resonates with today’s conscious consumers. This open approach to communication not only fosters trust but also reinforces Resibo’s standing as a leader in natural skincare.
Designing for the Digital Age
Resibo’s refreshed visual identity is a perfect fit for the aesthetics of digital platforms. The brand’s distinctive style not only captures attention on social media but also encourages users to create content featuring Resibo products, fueling organic growth and boosting brand awareness.
Our collaboration with Holy Studio encompassed extensive analytical work, assistance with organizing small opinion surveys, the design of a refreshed logo, naming for new products, copywriting tasks, a new key visual for packaging, illustrations, and graphic designs for 38 products. Additionally, Holy created a concept and design for our shipping box, the Sisterhood pin, and a brand book. The Holy team offered us a fresh, creative interpretation of natural skincare as an everyday pleasure and a playful self-care ritual. The designers at Holy not only addressed functional issues and met our brief but also captured the energy and spirit of my exceptional team, who passionately build this brand.
