Partnership
More product lines within one brand system.
See how Partnership worksHair care · Poland · 2021–2022
Resibo Hair Care and the first bottle we designed from scratch
During the Resibo rebrand, a new challenge came along: a hair care line. It needed its own character and a place beside the skincare range, while still looking like part of the same family. We started with the bottle.
“From the very beginning of this project, I believed that natural hair care products could rival the presentation of iconic global brands. We wanted to create an exceptional experience and unique packaging that would encourage customers to choose a more natural range—safe for both them and the environment.”
Ewelina Kwit-Betlejco-owner of Resibo
What we did
- Bottle shape concept
- Labels and colour palette
- Line tagline
- Cartons for specialist products
- Naming consultation: Glossom and Shine Club
- Travel sizes
01
A bottle like a small sculpture
This was the first form we designed from the ground up, so we learned 3D-print prototyping along the way. Minimalist ceramics inspired us: a rounded shape that feels good in the hand, with one angled side and an embossed logo that catches the light.
The labels are die-cut, so nothing needs to be printed directly on the bottle. The bottles line up neatly on a shelf, a detail anyone with more than three products in the bathroom can appreciate. They are made from HDPE, which can be recycled many times, and the shape is ready to be refilled.
02
A palette that does not shout
Hair care packaging often leans on bright colours. We chose muted tones that work in any bathroom, with two stronger accents: neon yellow and deep burgundy. Beside the skincare products, the line still reads as part of the same family.
We also helped with naming. The oil serum became Glossom, the conditioner became Shine Club, and Comfort, Deep and Recharger became part of the final product names.
“Together, we took on the huge challenge of developing an entirely new product line while maintaining the visual DNA of the brand. Our hair care products look fantastic alongside our skincare range, even though they are a separate part of the Resibo brand.”
Ewelina Kwit-Betlejco-owner of Resibo
Working together
Facing a similar challenge?
Resibo rebrand
Where the collaboration began.
See the Resibo Care projectMore projects
See also
Resibo Care · 2020–2022
Leaving the kraft-packaging crowd without losing loyal customers
A refreshed identity, new product names and new packaging for 38 products.
Zojo Elixirs · 2017–2022
13 packages and two websites over five years of collaboration
Each new product had its own character, while the whole range still looked unmistakably like Zojo.
Contact
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