Resibo Hair Care
The Next Level of Natural Haircare in Resibo’s Custom Packaging
Year
- 2021-2022
Industry
- Beauty and Personal Care
- Haircare Products
Resibo, a leading natural cosmetics brand, partnered with us to create the visual identity for its revolutionary haircare line. This project was another step in our ongoing collaboration, which started with the rebranding of their skincare series. Our role involved the strategic development of a complete visual concept, combining the innovative design of the custom bottle with the brand’s values and the needs of eco-conscious consumers.
Scope of work
Strategy
Exceptional Packaging
The Resibo haircare line design is a bold expression of modern haircare. Our collaboration focused on creating a form that perfectly blends functionality, beauty, and eco-consciousness. What makes this project stand out is its ability to communicate Resibo's core values through an engaging bottle design, where every detail — from shape to colour — was carefully crafted to narrate the brand's story.
Haircare for Everyone
Our goal was to create a haircare range that caters to everyone. The products were designed to meet the needs of even the most discerning customers, while remaining straightforward and accessible, requiring no expert knowledge in trichology or hairstyling. This philosophy was also reflected in the packaging design.
Extending the Clean Beauty Ethos
This project builds on Resibo’s commitment to the clean beauty philosophy. The natural ingredients are mirrored in the clean, minimalistic design and transparent communication. The packaging highlights the product composition, reinforcing Resibo's dedication to using natural, safe ingredients. This approach not only responds to the growing awareness of consumers but also educates the market on the role of ingredients in daily hair care.
Sustainability at the Heart
Sustainability was a key focus in the design. The packaging, made from recyclable HDPE, can be reused multiple times, extending its lifecycle. The bottle’s refillable design aligns with the brand’s future strategy. Its rounded shape reflects classic elegance, while the slanted side with an embossed logo adds a modern touch, playing with light and shadow. The precisely cut labels eliminate the need for direct printing, enhancing the design's simplicity and purity.
Unique Design
Custom Bottle Form
Our bottle design merges timeless elegance with a modern twist. The rounded silhouette draws inspiration from classic shapes, while the slanted side, featuring an embossed logo, adds a fresh, contemporary element that plays with light and shadow. The unique, precisely cut labels replace the need for printing directly onto the bottles, emphasizing the purity and simplicity of the overall design.
Process
From Concept to Prototype
The packaging design for Resibo’s haircare line presented us with a unique challenge, as it was the first project in which we participated in the design from the ground up. The creative process began with a deep dive into the brand's aesthetic sensibilities and philosophy, leading to a concept that seamlessly merges functionality with artistic flair.
The inspiration for the bottle shapes came from applied art, particularly minimalist ceramics and organic sculpture. We aimed to craft a form that is both ergonomic and visually engaging. The fluid, rounded shapes, inspired by natural forms, are contrasted by a sharp, distinctive cut that not only adds character but also improves grip, making the bottles as functional as they are beautiful.
From the very beginning of this project, I believed that natural hair care products could rival the presentation of iconic global brands. We wanted to create an exceptional experience and unique packaging that would encourage customers to choose a more natural range—safe for both them and the environment. We chose HDPE material for the packaging, which can be recycled multiple times.
Ewelina Kwit-Betlej
Functionality and Aesthetics
The shape of the bottles has been thoughtfully crafted to merge practicality with visual appeal. Their design allows for easy, space-efficient arrangements in a row, catering to the need for compact storage in often cramped bathroom spaces. This is especially valued by users with elaborate skincare routines and multiple products.
The packaging's neutral color scheme was a conscious choice by the designers. It allows Resibo products to harmoniously blend into a variety of interior décors, from sleek minimalism to more eclectic styles. This universal aesthetic makes the collection attractive to a wide range of consumers, regardless of their age or gender.
Artistic Inspirations
Like our previous skincare line, the haircare collection takes subtle cues from the art world. The flowing, rounded forms and distinctive cuts of the bottles are reminiscent of sculptures, handcrafted ceramics, and artisanal craftsmanship, lending each product an air of artistry. With such elegant packaging, Resibo's products become more than just cosmetics—they transform into design pieces that enhance the bathroom space. This creative approach to design, where practicality meets artistry, is what sets Resibo apart, blending everyday functionality with a refined aesthetic.
Key Visual
Carefully Chosen Color Scheme
For the Resibo haircare line, we implemented a subtle, toned-down color palette. This strategic choice differentiates the brand from competitors who favor brighter, more vivid colours. Muted tones dominate, representing elegance and naturalness. The standout elements are a vibrant neon yellow and a deep, dark burgundy, which brings a sense of modernity and distinctive character to the collection.
Mini form
Compact Size, Maximum Efficiency
Designed for customers who are always on the move, we’ve introduced a collection of mini-sized packaging. These compact versions echo the full design of their larger counterparts, ensuring instant brand recognition. Beyond practicality, they elevate the travel experience with a touch of luxury, offering premium skincare wherever your journey takes you.
Whether for hair lotions or oil serums, this packaging provides visual consistency while streamlining production, and minimising resource use. It’s Resibo’s latest step toward sustainability, where high performance meets eco-conscious innovation.
Naming
Support in Product Naming
Our role wasn't limited to visuals; we were actively involved in developing product names. We coined "Glossom" for the oil serum, blending creativity with a new term, and "Shine Club" for the conditioner. We also introduced fragments such as "Comfort," "Deep," and "Recharger," which were incorporated into the finalised product names.
External packaging
Minimalist Outer Boxes
For specialist products, we developed sleek, minimalist boxes. Each one is color-matched to the corresponding product, with a distinctive graphic element on two sides, referencing the bottle labels. This streamlined design ensures visual coherence and simplifies product identification while conveying the brand’s philosophy of naturalness and transparency. The understated outer packaging serves as an ideal complement to the designer bottles within, enhancing the customer experience and highlighting Resibo’s core principles.
Overview
Design as a Reflection of Brand Values
The design of Resibo's haircare line goes beyond mere packaging—it becomes a visual storyteller, reflecting the brand's core values. The sleek, art-inspired shapes and minimalist aesthetic appeal to a sophisticated audience, while the carefully chosen materials embody Resibo's commitment to natural beauty and sustainability. This design elevates everyday products, fostering a deeper connection between the brand and its consumers.
Versatility for Evolving Market Needs
The packaging design taps into modern consumer trends, where the lines between professional-grade care and daily use are increasingly blurred. Its versatile design and functionality present Resibo with fresh growth opportunities, broadening its appeal to a wider audience.
Visual Consistency for Brand Recognition
Through consistent use of key design elements—such as bottle shape and color scheme—Resibo creates strong visual recognition. This not only helps the products stand out on store shelves but also strengthens consumer trust in the brand's authenticity.
Artistic Touch Meets Practicality
Subtle artistic touches in the packaging elevate Resibo's products to the status of functional art pieces, making them highly desirable for design-conscious customers. This unique aesthetic approach sets the brand apart from competitors.
Enhancing Sales Potential
The visual allure of Resibo's packaging supports the brand's sales strategy by encouraging consumers to purchase complete sets, not just individual items. This has the potential to increase the value of each sale, boosting overall revenue.
Design That Simplifies Daily Life
Instagram-Worthy Design
The minimalist and visually appealing design naturally lends itself to social media sharing, encouraging users to showcase the products online, further amplifying Resibo's brand visibility.
From the very beginning of this project, I believed that natural hair care products could rival the presentation of iconic global brands. We wanted to create an exceptional experience and unique packaging that would encourage customers to choose a more natural range—safe for both them and the environment. We chose HDPE material for the packaging, which can be recycled multiple times.
At that time, we were already working with Holy on our rebranding. As part of the project, Holy Studio collaborated with us on designing custom bottles, selecting the color palette, creating labels, and crafting the tagline for the product line. Together, we took on the huge challenge of developing an entirely new product line while maintaining the visual DNA of the brand. Our hair care products look fantastic alongside our skincare range, even though they are a separate part of the Resibo brand. I consider this a tremendous success.
