- Sporting and recreational goods
Moonholi, a renowned Polish brand, offers a diverse range of exercise mats that are top choices in the market. From the very beginning of Moonholi, we've played a critical role in its development as a yoga accessory leader. Our work includes creating their logo and designing 21 eye-catching mat ilustrations. These designs have become bestsellers and are beloved by yoga enthusiasts around the globe.
Scope of work
- single mat wrap
- 11 standard and travel mats
- 2 round mats
- 5 mini mats
- 5 pro mats
- mat cleaning spray label
- set boxes
- incense wrap
- candle labels
- spray mist
- essential oil set
Moonholi entered the market with a unique set of five mats. Three of these were thoughtfully designed based on a brief, while the other two emerged from a more spontaneous and organic design process. This early stage was pivotal in shaping the brand's unique style and symbolism and in exploring the range of diversity we aimed to incorporate into our product illustrations.
For those engaged in yoga, it's well-known that a good mat is fundamental to an effective practice. It needs to be both supportive and durable, but if it's also visually attractive, it adds to the overall positive experience. For this reason, Moonholi's designers have uniquely distinguished their product, viewing the rectangular mat as a medium for artistic expression. Each model is notably expressive, whether a stylized hamsa, an abstract monochrome mosaic, or an artistic rendering of a woman's body.
These are not ordinary mats but extraordinary illustrations – as highlighted by the press and Moonholi's clients. Our mission was to create unmistakable, unique designs. Our illustrations are visually attractive and elaborate graphical tales with underlying meanings, encouraging their owners to use them daily for self-growth and empowerment.
The number eight, symbolising fortune and endlessness, is subtly integrated into the dragon's form. In Chinese culture, it's a sign of blessings and safeguarding.
The 'Golden Flower' depicted in the pearl represents Venus's trajectory around Earth and the Sun; its connection to the golden ratio signifies flawlessness and beauty.
The Hamsa symbol is adorned with stardust, incorporating the Third Eye motif, symbolising heightened consciousness and enlightenment.
Appreciated especially by yoga professionals, this yoga mat design aspect is crucial. The illustrative composition aids in performing asanas and maintaining focus. The symmetry brings order to the graphics, and the central placement of the illustrations means the mat is always facing the user, regardless of which end is unrolled.
Yogis globally praise the designs Holy made for our yoga mats. Their professionalism and innovative flair have never failed me. They know how to elevate a product with exceptional design.