Partnership
Ongoing design support, from boxes to posters and the blog.
See how Partnership worksAir quality monitors · China · 2019
Kaiterra packaging on Apple Store shelves in China
Kaiterra is a Chinese maker of air quality monitors with a mission that is easy to get behind: helping people breathe cleaner air. Laser Egg was headed for Apple Stores in China, so its box had to hold its own beside some of the most considered packaging in the world. We designed it together with illustrations and brand materials.
- Client
- Kaiterra
- Industry and country
- Air quality monitors · China
- Years
- 2019
What we did
- Laser Egg packaging and inserts
- Illustrations
- Social media templates
- Leaflets, instructions and posters
- Infographics and event materials
- Blog design
01
A box among Apple products
The packaging had to fit Apple’s minimalism without disappearing beside it. We used generous white space, a clear product name and a faithful illustration of the device, so customers could see what was inside before picking up the box. Kaiterra’s distinctive triangle makes the Laser Egg models easy to tell apart.
02
Illustrations inspired by the team
We drew the illustration style from Kaiterra’s own team: as modern as its devices and as personal as the causes they care about. Textured brushes and dotted shading appeared on posters, the website and social media.
Our morning was their afternoon. Short, regular status updates kept the time difference from slowing the project down.
Working together
Facing a similar challenge?
Contact
We work remotely in Polish and English.
Get in touchMore projects
See also
Zojo Elixirs · 2017–2022
13 packages and two websites over five years of collaboration
Each new product had its own character, while the whole range still looked unmistakably like Zojo.
Moonholi · 2019–2022
21 yoga mat designs featured by Vogue and Elle
We worked with Moonholi from its launch: the logo and designs that keep its mats out of the back of the wardrobe.
Contact
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