Good Sheet
A user-friendly app designed to simplify finance management for entrepreneurs
Year
- 2020-2023
Industry
- App
- Startup
- Finance
Good Sheet is a startup designed to empower entrepreneurs with their business financial management and ensure budgets remain on track. This straightforward, intuitive app equips users with the tools and insights to reach their financial milestones. From the initial idea through branding to the final rollout, it was all brought to life at Holy Studio.
Scope of work
Logo
A logo that smiles back
Our Good Sheet logo artfully illustrates a curled-up sheet, cleverly morphing into a cheerful face. But there's more — subtly woven into the design- symbols of upward-trending financial bars, all to make financial management feel more approachable. The visual narrative resonates with our brand's refreshing departure from conventional, stiff financial table imagery.
About the brand
Easing financial strains
For many up-and-coming entrepreneurs, handling company finances sometimes feels like being caught in a whirlwind, often affecting liquidity, slowing progress, and making business targets hard to reach. That's where the Good Sheet app comes in. Designed to streamline the collection of essential financial data, it aims to make resource management intuitive and stress-free, all within just a few minutes each week.
Doing business can be stressful. But, I believe that knowing where you are moneywise changes the rules of the game. I wanted to share my knowledge with more people who want to work independently but struggle with managing finances.
Piotr Synowiec
Key features
The Good Sheet application emphasises intuitive financial management. Tailored to entrepreneurs at any stage, it meets the requirements of both novices and seasoned users.
Seamless start
An efficient onboarding setup enables users to input critical data and swiftly get an immediate financial overview.
Clear financial history
Automatic end-of-week saves provide users with a concise record of financial changes, making trend analysis straightforward.
Custom task lists and notes
Users can enhance their financial segments by adding notes and tasks optimising project management from a financial perspective.
Handy tips and walkthroughs
With visually detailed advice and actionable tutorials, users gain a quick and comprehensive understanding of the app's capabilities.
Intuitive management
The app offers drag-and-drop in its Kanban interface for user-friendly budget management.
Financial overview
The dashboard consolidates all financial details, clearly showing one's fiscal situation.
Playful motivation
The consistency of a weekly streak promotes regular data updating and habit-building.
Go-to guide
For seamless user onboarding, we crafted an illustrative guide. This intuitive cheat sheet dives into all core concepts and deciphers functions. With a design inspired by chalkboards, our guide embodies easy-to-grasp explanations with a learning twist.
Website & illustrations
Engaging landing experience
Our landing page is designed for peak conversion. Targeting document-overwhelmed entrepreneurs, we showcase the unique solutions our app offers. With illustrations inspired by pop culture, notably memes, we highlight personas ranging from developers to artists. The prominent green not only aligns with the fiscal theme but also exudes tranquillity.
Highlights
From spark to deployment
The journey from a mere idea through brainstorming, tests, and iterations to a ready product is a blend of surprises and hurdles. Yet when these hurdles become catalysts for learning and innovation, we don't craft just an app – we chart a new course for the industry.
Reimagining the commonplace
Good Sheet is redefining the approach to traditional, daunting financial tables. Veering away from mundane business tool designs, it encapsulates a balance of intuition and the joy of daily tool use, presenting a modern twist to managing business finances.
Adaptable strategies
Working within a cohesive team, we've customised our approach to meet the project's demands. Seamless goal communication fostered continuous refinement. Feedback-driven adjustments have honed our skills in user-centric design and iterative strategies.
Listening to the end-user
A cornerstone of our success? Immersive user testing sessions. They gave us the reality checks we needed, ensuring our innovations hit the right chord with the audience.
Crafting a visual voice
In today's startup hustle, having a signature look is non-negotiable. Good Sheet stands as a testament to our knack for creating brands that don't just blend in but stand out, offering users a seamless and compelling journey.
Inside-out insight
Engaging as both developers and owners has provided a rare insight. This unique stance has equipped us to balance creativity against startup constraints, navigating budgetary challenges and market dynamics.
