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    <url>
        <loc>https://holystudio.com/cs/pruvodci/brandbook</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_elementy_brandbooka.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika z ikonami przedstawiająca zakres brandbooka. Opisane na grafice elementy brandbooka to: logo, key visual, typografia, kolory, zasady, elementy prawne, komunikacja i przykłady zastosowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_spotify.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://developer.spotify.com/documentation/design&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener&quot;&gt;Pokyny pro vývojáře Spotify&lt;/a&gt; obsahují instrukce pro používání prvků a aplikací značky. Jejich cílem je udržet konzistentnost značky na různých platformách.</image:caption>
            <image:title>Fragmenty strony internetowej Spotify, które przedstawiają zasady użycia logo, kolorystykę i uproszczone widoki aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_dropbox.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://dropboxdesignstandards.com/foundation&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Dropbox Brandbook&lt;/a&gt; popisuje strategii značky. Kromě grafických pokynů obsahuje také předpoklady ohledně komunikace.</image:caption>
            <image:title>Fragmenty strony internetowej Dropbox, które przedstawiają firmową kolorystykę, zasady użycia logo i sygnetu oraz ilustrację.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się elementy strony, które opisują komunikację matki, logo i jego historię oraz paletę kolorystyczną do opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_2.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://creative.starbucks.com/theory/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Starbucks Brandbook&lt;/a&gt; popisuje vyjádření značky a její aplikaci v provozovnách, na obalech a propagačních materiálech.</image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się opakowania, karty podarunkowe, fragmenty strony i menu, które przedstawiają, w jaki sposób są używane ilustracje.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_glossier.jpg</image:loc>
            <image:caption>Popis komunikace a pozicování značky &lt;a href=&quot;https://issuu.com/oliwiadomorosla/docs/glossier_brand_book__single_pages_&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;v Glossier brandbooku&lt;/a&gt;.</image:caption>
            <image:title>Wybrane strony z brandbooka Glossier. Opisują one komunikację i język marki, wytyczne do zdjęć oraz pozycjonowanie firmy względem innych firm z branży beauty.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_nasa.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://standardsmanual.com/products/nasa-graphics-standards-manual&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Brand book NASA z roku 1975&lt;/a&gt; obsahuje pokyny týkající se vizuálního jazyka, označení vozidel a vzhledu firemních dokumentů.</image:caption>
            <image:title>Fragmenty brandbooka NASA z 1975 r. Mają one formę drukowanej książki. Wybrane strony przedstawiają zasady użycia logo, układy treści w firmowych dokumentach, kolory firmowe oraz oznakowanie pojazdu.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_ibm.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://www.ibm.com/design/language/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Brand book IBM&lt;/a&gt; je k dispozici na oficiálních webových stránkách.</image:caption>
            <image:title>Fragmenty strony internetowej IBM. Na grafice znajdują się elementy opisujące logo, dopuszczalne warianty kolorystyczne znaku, firmową typografię oraz przykład użycia kolorystyki firmowej w interfejsie aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_slack.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://brand.slackhq.com/logo&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Brand book Slack&lt;/a&gt; obsahuje podrobné pokyny týkající se vzhledu a fungování aplikace.</image:caption>
            <image:title>Fragmenty strony internetowej z wytycznymi języka wizualnego firmy Slack. Przedstawiają one zasady użycia logo, kolorystykę firmową oraz elementy aplikacji z wytycznymi do użycia typografii i emoji w reakcjach na wiadomości.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_instagram.jpg</image:loc>
            <image:caption>Příklad právních otázek s využitím loga &lt;a href=&quot;https://about.meta.com/brand/resources/instagram/instagram-brand/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Instagramu&lt;/a&gt;jako příkladu. Podstránka popisuje pravidla pro používání ochranné známky a názvu značky společnosti.</image:caption>
            <image:title>Fragment strony interentowej Instagram z wytycznymi prawnymi dotyczącymi użycia znaku. Na stronie znajduje się logo Instagram do pobrania oraz szczegółowe opisy dotyczace zasad korzystania ze znaku i nazwy marki.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_5.jpg</image:loc>
            <image:caption>Brand book značky Resibo popisuje informační údaje a certifikáty potřebné na různých typech obalů a obsahuje informace o minimální velikosti těchto prvků.</image:caption>
            <image:title>Strona z brandbooka Resibo, na której znajduje się tabela z certyfikatami i pojemnościami, które są wymagane na etykietach opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca logo firmy oraz pole ochronne.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_2.jpg</image:loc>
            <image:caption>Ochranné pole a pokyny pro škálování znaku popsané v brand booku Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca skalowanie znaku oraz jego minimalną wielkość.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naturalna_1.jpg</image:loc>
            <image:caption>Zakázané použití znaku s příkladem z brand booku Natural Drugstore.</image:caption>
            <image:title>Strona z brandbooka Naturalnej Drogerii. Na sześciu grafikach są pokazane niewłaściwe użycia znaku jako przykład, czego nie należy robić z logo.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_4.jpg</image:loc>
            <image:caption>Barevné schéma obalů Resibo je podrobně popsáno v brand booku.</image:caption>
            <image:title>Strona z brandbooka Resibo przedstawiająca firmową kolorystykę. Na plamach koloru są opisane nazwy serii oraz opis dotyczący symboliki poszczególnych barw.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_3.jpg</image:loc>
            <image:caption>Odstíny korporátních barev používané společností Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol z trzema kolorami firmowymi oraz odcieniami tych kolorów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/coders3.jpg</image:loc>
            <image:caption>Pokyny pro používání typografie Coders3.</image:caption>
            <image:title>Strona z brandbooka Coders3, na której pokazane są przykłady dwóch krojów pisma, ich nazwy oraz opis, w jakich sytuacjach nalezy używać danych fontów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_1.jpg</image:loc>
            <image:caption>Pokyny pro typografii a vzdálenost mezi obsahy na obalech Resibo.</image:caption>
            <image:title>Fragment brandbooka Resibo. Na fragmencie tylnej etykiety są zaznaczone odległości pomiędzy treściami. Strona opisuje typografię i odległości na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/infografika.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika przedstawiająca system marki za pomocą kół. W centrum znajduje się treść &amp;quot;Tożsamość marki&amp;quot;, a na zewnętrznych okręgach opisane są &amp;quot;Język wizualny&amp;quot; oraz &amp;quot;Zastosowanie&amp;quot;. Grafika przedstawia, jak tożsamość marki definiuje język.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/kaiterra.jpg</image:loc>
            <image:caption>Brand book pro Kaiterra popisuje hodnoty společnosti a obsahuje pokyny týkající se komunikace a jazyka používaného v něm, aby byla zajištěna konzistence se strategií značky.</image:caption>
            <image:title>Fragment brandbooka Kaiterra. Na trzech stronach są opisane wytyczne dotyczące języka marki oraz komunikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_dlaczego_warto.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Grafika z ikonami tłumacząca, dlaczego warto mieć brandbook. Najważniejsze korzyści to spójny wizerunek, zwiększona sprzedaż oraz większa rozpoznawalność.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_2.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiony jest obrys formy własnej dla butelek szamponów i odżywek.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_3.jpg</image:loc>
            <image:caption>Resibo brand book popisuje směrnice týkající se jedinečného tvaru balení.</image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiona jest butelka szamponu oraz kartonik olejku do włosów. Strona zawiera informacje na temat wytłoczenia logo, które pojawia się na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_wspolny_1-2-scaled.jpg</image:loc>
        </image:image>
        <lastmod>2024-05-29</lastmod>
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    <url>
        <loc>https://holystudio.com/cs/pruvodci/design-obalu</loc>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_1.jpg</image:loc>
            <image:caption>&lt;strong&gt;Balení esenciálního oleje&lt;/strong&gt; Navrhli jsme Moonholi tak, aby vytvořil elegantní, minimalistickou sadu, která se zároveň graficky hodí do magického příběhu značky.</image:caption>
            <image:title></image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_2.png</image:loc>
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            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_3.jpg</image:loc>
            <image:caption>Náš návrh vlastní formy a balení pro kosmetickou řadu Resibo – fotografie pochází z &lt;a href=&quot;https://resibo.pl/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;resibo.pl&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_4-1.jpg</image:loc>
            <image:caption>Konzistentní balení doplňků stravy a adaptogenů, které jsme navrhli, umožnilo značce Zojo Elixirs vyčnívat uprostřed velké konkurence.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_5-1.jpg</image:loc>
            <image:caption>Špatně naplánovaná hierarchie informací výrazně ztěžuje identifikaci produktu a jeho účelu. Myslíte si, že se jedná o &lt;a href=&quot;https://www.unifiedmanufacturing.com/blog/bad-packaging-designs-ruin-products/&quot;&gt;obal&lt;/a&gt; na nápoje nebo čisticí prostředky?</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/image-2048x1252.png</image:loc>
        </image:image>
        <lastmod>2024-06-13</lastmod>
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        <image:image>
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            <image:caption>Trh éterických olejů – prognóza růstu trhu s ročním tempem růstu (CAGR) na úrovni 9,0 %. Zdroj: &lt;a href=&quot;https://www.researchandmarkets.com/report/essential-oils&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.researchandmarkets.com/report/essential-oils&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_2-2048x862.jpg</image:loc>
            <image:caption>Velikost trhu éterických olejů v Evropě, 2019-2032 (v miliardách USD). Zdroj: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_3-2048x790.jpg</image:loc>
            <image:caption>Trh éterických olejů v USA – velikost dle aplikace, 2020-2030 (v miliardách USD). Zdroj: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_4-2048x784.jpg</image:loc>
            <image:caption>Trh esenciálních olejů – trendy podle regionu na roky 2024–2030. Zdroj: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_5-2048x793.jpg</image:loc>
            <image:caption>Globální trh esenciálních olejů – podíl podle prodejního kanálu, 2023 (%). Zdroj: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_6-2048x989.jpg</image:loc>
            <image:caption>Podíl trhu esenciálních olejů v Německu podle využití, 2023. Zdroj: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres-7-2048x989.jpg</image:loc>
            <image:caption>Globální podíl trhu esenciálních olejů podle druhu, 2023. Zdroj: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
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        <image:image>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_1-1-2048x1250.png</image:loc>
            <image:caption>Příklady obalů esenciálních olejů konkurenčních značek.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_3-2048x1467.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_2-2-2048x1116.png</image:loc>
            <image:caption>Design etikety esenciálního oleje Moonholi.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/case_study_moonholi_okladka-1.jpg</image:loc>
        </image:image>
        <lastmod>2024-08-12</lastmod>
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        <lastmod>2024-06-12</lastmod>
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    <url>
        <loc>https://holystudio.com/da/vejledninger/brandbog</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_elementy_brandbooka.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika z ikonami przedstawiająca zakres brandbooka. Opisane na grafice elementy brandbooka to: logo, key visual, typografia, kolory, zasady, elementy prawne, komunikacja i przykłady zastosowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_spotify.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://developer.spotify.com/documentation/design&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener&quot;&gt;Spotify-retningslinjer for udviklere&lt;/a&gt; indeholder instruktioner til brug af brandelementer og applikationer. Deres mål er at opretholde brandkonsistens på tværs af forskellige platforme.</image:caption>
            <image:title>Fragmenty strony internetowej Spotify, które przedstawiają zasady użycia logo, kolorystykę i uproszczone widoki aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_dropbox.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://dropboxdesignstandards.com/foundation&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Dropbox Brandbook&lt;/a&gt; beskriver brandstrategien. Udover grafiske retningslinjer inkluderer den også antagelser om kommunikation.</image:caption>
            <image:title>Fragmenty strony internetowej Dropbox, które przedstawiają firmową kolorystykę, zasady użycia logo i sygnetu oraz ilustrację.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się elementy strony, które opisują komunikację matki, logo i jego historię oraz paletę kolorystyczną do opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_2.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://creative.starbucks.com/theory/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Starbucks Brandbook&lt;/a&gt; beskriver brandets udtryk og dets anvendelse på steder, emballage og reklamematerialer.</image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się opakowania, karty podarunkowe, fragmenty strony i menu, które przedstawiają, w jaki sposób są używane ilustracje.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_glossier.jpg</image:loc>
            <image:caption>Brandkommunikation og -positionering beskrevet &lt;a href=&quot;https://issuu.com/oliwiadomorosla/docs/glossier_brand_book__single_pages_&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;i Glossier brandbogen&lt;/a&gt;.</image:caption>
            <image:title>Wybrane strony z brandbooka Glossier. Opisują one komunikację i język marki, wytyczne do zdjęć oraz pozycjonowanie firmy względem innych firm z branży beauty.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_nasa.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://standardsmanual.com/products/nasa-graphics-standards-manual&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;NASA brandbog fra 1975&lt;/a&gt; indeholder retningslinjer for visuelt sprog, køretøjsskilte og udseende af virksomhedsdokumenter.</image:caption>
            <image:title>Fragmenty brandbooka NASA z 1975 r. Mają one formę drukowanej książki. Wybrane strony przedstawiają zasady użycia logo, układy treści w firmowych dokumentach, kolory firmowe oraz oznakowanie pojazdu.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_ibm.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://www.ibm.com/design/language/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;IBM brandbog&lt;/a&gt; er tilgængelig på den officielle hjemmeside.</image:caption>
            <image:title>Fragmenty strony internetowej IBM. Na grafice znajdują się elementy opisujące logo, dopuszczalne warianty kolorystyczne znaku, firmową typografię oraz przykład użycia kolorystyki firmowej w interfejsie aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_slack.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://brand.slackhq.com/logo&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Slack brandbog&lt;/a&gt; indeholder detaljerede retningslinjer for udseendet og driften af applikationen.</image:caption>
            <image:title>Fragmenty strony internetowej z wytycznymi języka wizualnego firmy Slack. Przedstawiają one zasady użycia logo, kolorystykę firmową oraz elementy aplikacji z wytycznymi do użycia typografii i emoji w reakcjach na wiadomości.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_instagram.jpg</image:loc>
            <image:caption>Eksempel på juridiske spørgsmål ved brug af &lt;a href=&quot;https://about.meta.com/brand/resources/instagram/instagram-brand/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Instagram-logoet&lt;/a&gt;som eksempel. Undersiden beskriver reglerne for brug af virksomhedens varemærke og brandnavn.</image:caption>
            <image:title>Fragment strony interentowej Instagram z wytycznymi prawnymi dotyczącymi użycia znaku. Na stronie znajduje się logo Instagram do pobrania oraz szczegółowe opisy dotyczace zasad korzystania ze znaku i nazwy marki.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_5.jpg</image:loc>
            <image:caption>Resibo-brandbogen beskriver de informationsdata og certifikater, der kræves på forskellige typer emballage, og indeholder information om den minimale skala af disse elementer.</image:caption>
            <image:title>Strona z brandbooka Resibo, na której znajduje się tabela z certyfikatami i pojemnościami, które są wymagane na etykietach opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca logo firmy oraz pole ochronne.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_2.jpg</image:loc>
            <image:caption>Beskyttelsesfelt og skaleringsretningslinjer for skiltet beskrevet i Mobipol brandbogen.</image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca skalowanie znaku oraz jego minimalną wielkość.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naturalna_1.jpg</image:loc>
            <image:caption>Forbudt brug af skiltet med eksemplet fra Natural Drugstore brandbogen.</image:caption>
            <image:title>Strona z brandbooka Naturalnej Drogerii. Na sześciu grafikach są pokazane niewłaściwe użycia znaku jako przykład, czego nie należy robić z logo.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_4.jpg</image:loc>
            <image:caption>Farveskemaet for Resibo emballage er beskrevet i detaljer i brandbogen.</image:caption>
            <image:title>Strona z brandbooka Resibo przedstawiająca firmową kolorystykę. Na plamach koloru są opisane nazwy serii oraz opis dotyczący symboliki poszczególnych barw.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_3.jpg</image:loc>
            <image:caption>Nuancer af virksomhedsfarver brugt af Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol z trzema kolorami firmowymi oraz odcieniami tych kolorów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/coders3.jpg</image:loc>
            <image:caption>Instruktion til brug af Coders3 typografi.</image:caption>
            <image:title>Strona z brandbooka Coders3, na której pokazane są przykłady dwóch krojów pisma, ich nazwy oraz opis, w jakich sytuacjach nalezy używać danych fontów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_1.jpg</image:loc>
            <image:caption>Retningslinjer for typografi og afstanden mellem indhold på Resibo emballage.</image:caption>
            <image:title>Fragment brandbooka Resibo. Na fragmencie tylnej etykiety są zaznaczone odległości pomiędzy treściami. Strona opisuje typografię i odległości na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/infografika.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika przedstawiająca system marki za pomocą kół. W centrum znajduje się treść &amp;quot;Tożsamość marki&amp;quot;, a na zewnętrznych okręgach opisane są &amp;quot;Język wizualny&amp;quot; oraz &amp;quot;Zastosowanie&amp;quot;. Grafika przedstawia, jak tożsamość marki definiuje język.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/kaiterra.jpg</image:loc>
            <image:caption>Brandbogen for Kaiterra beskriver virksomhedens værdier og indeholder retningslinjer vedrørende kommunikation og sprogbrug, for at sikre konsistens med brandets strategi.</image:caption>
            <image:title>Fragment brandbooka Kaiterra. Na trzech stronach są opisane wytyczne dotyczące języka marki oraz komunikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_dlaczego_warto.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Grafika z ikonami tłumacząca, dlaczego warto mieć brandbook. Najważniejsze korzyści to spójny wizerunek, zwiększona sprzedaż oraz większa rozpoznawalność.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_2.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiony jest obrys formy własnej dla butelek szamponów i odżywek.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_3.jpg</image:loc>
            <image:caption>Resibo brandbogen beskriver retningslinjer vedrørende den unikke form for emballage.</image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiona jest butelka szamponu oraz kartonik olejku do włosów. Strona zawiera informacje na temat wytłoczenia logo, które pojawia się na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_wspolny_1-2-scaled.jpg</image:loc>
        </image:image>
        <lastmod>2024-05-29</lastmod>
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        <lastmod>2024-06-07</lastmod>
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            <image:caption>&lt;strong&gt;Essentiel olieemballage&lt;/strong&gt; Vi designede Moonholi for at skabe et elegant, minimalistisk sæt, der samtidig grafisk passer ind i brandets magiske fortællinger.</image:caption>
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            <image:caption>Vores design af den proprietære form og emballage til Resibos kosmetikserie - foto fra &lt;a href=&quot;https://resibo.pl/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;resibo.pl&lt;/a&gt;</image:caption>
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            <image:caption>Et dårligt planlagt informationshierarki vanskeliggør betydeligt identifikationen af produktet og dets formål. Tror du, dette er &lt;a href=&quot;https://www.unifiedmanufacturing.com/blog/bad-packaging-designs-ruin-products/&quot;&gt;emballage&lt;/a&gt; til drikkevarer eller rengøringsmidler?</image:caption>
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        <lastmod>2024-06-13</lastmod>
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    <url>
        <loc>https://holystudio.com/da/vejledninger/hvordan-laver-man-premium-indpakning-moonholi</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_1-2048x960.jpg</image:loc>
            <image:caption>Markedet for æteriske olier – prognose for markedsvækst med en CAGR på 9,0%. Kilde: &lt;a href=&quot;https://www.researchandmarkets.com/report/essential-oils&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.researchandmarkets.com/report/essential-oils&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_2-2048x862.jpg</image:loc>
            <image:caption>Markedsstørrelse for æteriske olier i Europa, 2019-2032 (i milliarder USD). Kilde: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_3-2048x790.jpg</image:loc>
            <image:caption>Markedet for æteriske olier i USA – størrelsen efter anvendelse, 2020-2030 (i milliarder USD). Kilde: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_4-2048x784.jpg</image:loc>
            <image:caption>Markedet for æteriske olier – regionalt trends for 2024-2030. Kilde: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_5-2048x793.jpg</image:loc>
            <image:caption>Det globale marked for æteriske olier – andel efter salgskanal, 2023 (%). Kilde: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_6-2048x989.jpg</image:loc>
            <image:caption>Markedsandel af æteriske olier i Tyskland efter anvendelse, 2023. Kilde: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres-7-2048x989.jpg</image:loc>
            <image:caption>Global markedsandel for æteriske olier efter type, 2023. Kilde: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_4-2048x1250.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_1-1-2048x1250.png</image:loc>
            <image:caption>Eksempler på emballager af æteriske olier fra konkurrerende mærker.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_3-2048x1467.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_2-2-2048x1116.png</image:loc>
            <image:caption>Design af Moonholi æterisk olie etiket.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/case_study_moonholi_okladka-1.jpg</image:loc>
        </image:image>
        <lastmod>2024-08-12</lastmod>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_analiza_1-scaled.jpg</image:loc>
        </image:image>
        <lastmod>2024-06-11</lastmod>
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            <image:title>Zielony świat w którym reklamy są łatwe w demontażu i nie są nachalne</image:title>
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        <lastmod>2024-06-06</lastmod>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_elementy_brandbooka.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika z ikonami przedstawiająca zakres brandbooka. Opisane na grafice elementy brandbooka to: logo, key visual, typografia, kolory, zasady, elementy prawne, komunikacja i przykłady zastosowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_spotify.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://developer.spotify.com/documentation/design&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener&quot;&gt;Spotify-Richtlinien für Entwickler&lt;/a&gt; enthalten Anweisungen zur Verwendung von Markenelementen und Anwendungen. Ihr Ziel ist es, die Markenkonsistenz über verschiedene Plattformen hinweg aufrechtzuerhalten.</image:caption>
            <image:title>Fragmenty strony internetowej Spotify, które przedstawiają zasady użycia logo, kolorystykę i uproszczone widoki aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_dropbox.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://dropboxdesignstandards.com/foundation&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Dropbox Markenbuch&lt;/a&gt; beschreibt die Markenstrategie. Neben den grafischen Richtlinien enthält es auch Annahmen zur Kommunikation.</image:caption>
            <image:title>Fragmenty strony internetowej Dropbox, które przedstawiają firmową kolorystykę, zasady użycia logo i sygnetu oraz ilustrację.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się elementy strony, które opisują komunikację matki, logo i jego historię oraz paletę kolorystyczną do opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_2.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://creative.starbucks.com/theory/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Starbucks Markenhandbuch&lt;/a&gt; beschreibt den Auftritt der Marke und deren Anwendung in Räumlichkeiten, auf Verpackungen und Werbematerialien.</image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się opakowania, karty podarunkowe, fragmenty strony i menu, które przedstawiają, w jaki sposób są używane ilustracje.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_glossier.jpg</image:loc>
            <image:caption>Markenkommunikation und -positionierung beschrieben &lt;a href=&quot;https://issuu.com/oliwiadomorosla/docs/glossier_brand_book__single_pages_&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;im Glossier Markenhandbuch&lt;/a&gt;.</image:caption>
            <image:title>Wybrane strony z brandbooka Glossier. Opisują one komunikację i język marki, wytyczne do zdjęć oraz pozycjonowanie firmy względem innych firm z branży beauty.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_nasa.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://standardsmanual.com/products/nasa-graphics-standards-manual&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;NASA Markenhandbuch von 1975&lt;/a&gt; enthält Richtlinien zur visuellen Sprache, Fahrzeugsignage und dem Erscheinungsbild von Firmendokumenten.</image:caption>
            <image:title>Fragmenty brandbooka NASA z 1975 r. Mają one formę drukowanej książki. Wybrane strony przedstawiają zasady użycia logo, układy treści w firmowych dokumentach, kolory firmowe oraz oznakowanie pojazdu.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_ibm.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://www.ibm.com/design/language/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;IBM Markenhandbuch&lt;/a&gt; ist auf der offiziellen Website verfügbar.</image:caption>
            <image:title>Fragmenty strony internetowej IBM. Na grafice znajdują się elementy opisujące logo, dopuszczalne warianty kolorystyczne znaku, firmową typografię oraz przykład użycia kolorystyki firmowej w interfejsie aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_slack.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://brand.slackhq.com/logo&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Slack Markenhandbuch&lt;/a&gt; enthält detaillierte Richtlinien zum Erscheinungsbild und Betrieb der Anwendung.</image:caption>
            <image:title>Fragmenty strony internetowej z wytycznymi języka wizualnego firmy Slack. Przedstawiają one zasady użycia logo, kolorystykę firmową oraz elementy aplikacji z wytycznymi do użycia typografii i emoji w reakcjach na wiadomości.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_instagram.jpg</image:loc>
            <image:caption>Beispiel für rechtliche Fragen anhand des &lt;a href=&quot;https://about.meta.com/brand/resources/instagram/instagram-brand/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Instagram-Logos&lt;/a&gt;als Beispiel. Die Unterseite beschreibt die Regeln für die Nutzung des Markenzeichens und des Markennamens des Unternehmens.</image:caption>
            <image:title>Fragment strony interentowej Instagram z wytycznymi prawnymi dotyczącymi użycia znaku. Na stronie znajduje się logo Instagram do pobrania oraz szczegółowe opisy dotyczace zasad korzystania ze znaku i nazwy marki.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_5.jpg</image:loc>
            <image:caption>Das Markenhandbuch von Resibo beschreibt die Informationsdaten und Zertifikate, die auf verschiedenen Verpackungsarten erforderlich sind, und enthält Informationen zur Mindestgröße dieser Elemente.</image:caption>
            <image:title>Strona z brandbooka Resibo, na której znajduje się tabela z certyfikatami i pojemnościami, które są wymagane na etykietach opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca logo firmy oraz pole ochronne.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_2.jpg</image:loc>
            <image:caption>Schutzfeld und Skalierungsrichtlinien des Zeichens, wie im Mobipol Markenbuch beschrieben.</image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca skalowanie znaku oraz jego minimalną wielkość.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naturalna_1.jpg</image:loc>
            <image:caption>Unzulässige Verwendung des Zeichens am Beispiel des Natural Drugstore Markenbuchs.</image:caption>
            <image:title>Strona z brandbooka Naturalnej Drogerii. Na sześciu grafikach są pokazane niewłaściwe użycia znaku jako przykład, czego nie należy robić z logo.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_4.jpg</image:loc>
            <image:caption>Das Farbschema der Resibo-Verpackung ist im Markenbuch ausführlich beschrieben.</image:caption>
            <image:title>Strona z brandbooka Resibo przedstawiająca firmową kolorystykę. Na plamach koloru są opisane nazwy serii oraz opis dotyczący symboliki poszczególnych barw.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_3.jpg</image:loc>
            <image:caption>Schattierungen der von Mobipol verwendeten Unternehmensfarben.</image:caption>
            <image:title>Strona z brandbooka Mobipol z trzema kolorami firmowymi oraz odcieniami tych kolorów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/coders3.jpg</image:loc>
            <image:caption>Anleitung zur Verwendung der Coders3-Typographie.</image:caption>
            <image:title>Strona z brandbooka Coders3, na której pokazane są przykłady dwóch krojów pisma, ich nazwy oraz opis, w jakich sytuacjach nalezy używać danych fontów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_1.jpg</image:loc>
            <image:caption>Richtlinien für Typografie und den Abstand zwischen Inhalten auf Resibo-Verpackungen.</image:caption>
            <image:title>Fragment brandbooka Resibo. Na fragmencie tylnej etykiety są zaznaczone odległości pomiędzy treściami. Strona opisuje typografię i odległości na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/infografika.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika przedstawiająca system marki za pomocą kół. W centrum znajduje się treść &amp;quot;Tożsamość marki&amp;quot;, a na zewnętrznych okręgach opisane są &amp;quot;Język wizualny&amp;quot; oraz &amp;quot;Zastosowanie&amp;quot;. Grafika przedstawia, jak tożsamość marki definiuje język.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/kaiterra.jpg</image:loc>
            <image:caption>Das Markenbuch von Kaiterra beschreibt die Werte des Unternehmens und enthält Richtlinien bezüglich der Kommunikation und der verwendeten Sprache, um die Übereinstimmung mit der Markenstrategie zu gewährleisten.</image:caption>
            <image:title>Fragment brandbooka Kaiterra. Na trzech stronach są opisane wytyczne dotyczące języka marki oraz komunikacji.</image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_dlaczego_warto.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Grafika z ikonami tłumacząca, dlaczego warto mieć brandbook. Najważniejsze korzyści to spójny wizerunek, zwiększona sprzedaż oraz większa rozpoznawalność.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_2.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiony jest obrys formy własnej dla butelek szamponów i odżywek.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_3.jpg</image:loc>
            <image:caption>Das Markenbuch von Resibo beschreibt die Richtlinien bezüglich der einzigartigen Form der Verpackung.</image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiona jest butelka szamponu oraz kartonik olejku do włosów. Strona zawiera informacje na temat wytłoczenia logo, które pojawia się na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_wspolny_1-2-scaled.jpg</image:loc>
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        <lastmod>2024-05-29</lastmod>
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        <lastmod>2024-06-13</lastmod>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_1-2048x960.jpg</image:loc>
            <image:caption>Markt für ätherische Öle – Wachstumsprognose mit einer CAGR von 9,0%. Quelle: &lt;a href=&quot;https://www.researchandmarkets.com/report/essential-oils&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.researchandmarkets.com/report/essential-oils&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_2-2048x862.jpg</image:loc>
            <image:caption>Marktgröße für ätherische Öle in Europa, 2019-2032 (in Milliarden USD). Quelle: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_3-2048x790.jpg</image:loc>
            <image:caption>Markt für ätherische Öle in den USA – Größe nach Anwendung, 2020-2030 (in Milliarden USD). Quelle: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_4-2048x784.jpg</image:loc>
            <image:caption>Markt für ätherische Öle – Trends nach Region für die Jahre 2024-2030. Quelle: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_5-2048x793.jpg</image:loc>
            <image:caption>Globaler Markt für ätherische Öle – Marktanteil nach Vertriebskanal, 2023 (%). Quelle: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_6-2048x989.jpg</image:loc>
            <image:caption>Marktanteil von ätherischen Ölen in Deutschland nach Anwendung, 2023. Quelle: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres-7-2048x989.jpg</image:loc>
            <image:caption>Globaler Marktanteil von ätherischen Ölen nach Art, 2023. Quelle: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
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            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_1-1-2048x1250.png</image:loc>
            <image:caption>Beispiele für Verpackungen ätherischer Öle konkurrierender Marken.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_3-2048x1467.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_2-2-2048x1116.png</image:loc>
            <image:caption>Das Etikettendesign des Moonholi-ätherischen Öls.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/case_study_moonholi_okladka-1.jpg</image:loc>
        </image:image>
        <lastmod>2024-08-12</lastmod>
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        <lastmod>2024-06-13</lastmod>
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    <url>
        <loc>https://holystudio.com/ee/juhendid/brandbook</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_elementy_brandbooka.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika z ikonami przedstawiająca zakres brandbooka. Opisane na grafice elementy brandbooka to: logo, key visual, typografia, kolory, zasady, elementy prawne, komunikacja i przykłady zastosowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_spotify.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://developer.spotify.com/documentation/design&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener&quot;&gt;Spotify juhised arendajatele&lt;/a&gt; sisaldavad juhiseid brändielementide ja rakenduste kasutamiseks. Nende eesmärgiks on säilitada brändi järjepidevus erinevatel platvormidel.</image:caption>
            <image:title>Fragmenty strony internetowej Spotify, które przedstawiają zasady użycia logo, kolorystykę i uproszczone widoki aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_dropbox.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://dropboxdesignstandards.com/foundation&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Dropboxi brändiraamat&lt;/a&gt; kirjeldab brändistrateegiat. Lisaks graafilistele juhistele sisaldab see ka eeldusi kommunikatsiooni kohta.</image:caption>
            <image:title>Fragmenty strony internetowej Dropbox, które przedstawiają firmową kolorystykę, zasady użycia logo i sygnetu oraz ilustrację.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się elementy strony, które opisują komunikację matki, logo i jego historię oraz paletę kolorystyczną do opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_2.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://creative.starbucks.com/theory/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Starbucksi brändiraamat&lt;/a&gt; kirjeldab brändi väljendust ja selle rakendamist asukohtades, pakenditel ja promotsioonimaterjalides.</image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się opakowania, karty podarunkowe, fragmenty strony i menu, które przedstawiają, w jaki sposób są używane ilustracje.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_glossier.jpg</image:loc>
            <image:caption>Brändi kommunikatsiooni ja positsioneerimist kirjeldatakse &lt;a href=&quot;https://issuu.com/oliwiadomorosla/docs/glossier_brand_book__single_pages_&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Glossieri brändiraamatus&lt;/a&gt;.</image:caption>
            <image:title>Wybrane strony z brandbooka Glossier. Opisują one komunikację i język marki, wytyczne do zdjęć oraz pozycjonowanie firmy względem innych firm z branży beauty.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_nasa.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://standardsmanual.com/products/nasa-graphics-standards-manual&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;NASA brändiraamat aastast 1975&lt;/a&gt; sisaldab juhiseid visuaalse keele, sõidukite märgiste ja ettevõtte dokumentide välimuse kohta.</image:caption>
            <image:title>Fragmenty brandbooka NASA z 1975 r. Mają one formę drukowanej książki. Wybrane strony przedstawiają zasady użycia logo, układy treści w firmowych dokumentach, kolory firmowe oraz oznakowanie pojazdu.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_ibm.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://www.ibm.com/design/language/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;IBM-i brändiraamat&lt;/a&gt; on saadaval ametlikul veebisaidil.</image:caption>
            <image:title>Fragmenty strony internetowej IBM. Na grafice znajdują się elementy opisujące logo, dopuszczalne warianty kolorystyczne znaku, firmową typografię oraz przykład użycia kolorystyki firmowej w interfejsie aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_slack.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://brand.slackhq.com/logo&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Slacki brändiraamat&lt;/a&gt; sisaldab üksikasjalikke juhiseid rakenduse väljanägemise ja toimimise kohta.</image:caption>
            <image:title>Fragmenty strony internetowej z wytycznymi języka wizualnego firmy Slack. Przedstawiają one zasady użycia logo, kolorystykę firmową oraz elementy aplikacji z wytycznymi do użycia typografii i emoji w reakcjach na wiadomości.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_instagram.jpg</image:loc>
            <image:caption>Juriidiliste küsimuste näide, kasutades &lt;a href=&quot;https://about.meta.com/brand/resources/instagram/instagram-brand/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Instagrami logo&lt;/a&gt;näitena. Alaleht kirjeldab ettevõtte kaubamärgi ja brändinime kasutamise reegleid.</image:caption>
            <image:title>Fragment strony interentowej Instagram z wytycznymi prawnymi dotyczącymi użycia znaku. Na stronie znajduje się logo Instagram do pobrania oraz szczegółowe opisy dotyczace zasad korzystania ze znaku i nazwy marki.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_5.jpg</image:loc>
            <image:caption>Resibo brändiraamat kirjeldab erinevat tüüpi pakenditel vajalikke informatiivseid andmeid ja sertifikaate ning sisaldab teavet nende elementide minimaalsete mõõtmete kohta.</image:caption>
            <image:title>Strona z brandbooka Resibo, na której znajduje się tabela z certyfikatami i pojemnościami, które są wymagane na etykietach opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca logo firmy oraz pole ochronne.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_2.jpg</image:loc>
            <image:caption>Märkide kaitseväli ja mõõtkavasuunised, mis on kirjeldatud Mobipoli brändiraamatus.</image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca skalowanie znaku oraz jego minimalną wielkość.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naturalna_1.jpg</image:loc>
            <image:caption>Märgi keelatud kasutusjuhud koos näitega Looduse Apteegi brändiraamatust.</image:caption>
            <image:title>Strona z brandbooka Naturalnej Drogerii. Na sześciu grafikach są pokazane niewłaściwe użycia znaku jako przykład, czego nie należy robić z logo.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_4.jpg</image:loc>
            <image:caption>Resibo pakendite värviskeem on üksikasjalikult kirjeldatud brändiraamatus.</image:caption>
            <image:title>Strona z brandbooka Resibo przedstawiająca firmową kolorystykę. Na plamach koloru są opisane nazwy serii oraz opis dotyczący symboliki poszczególnych barw.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_3.jpg</image:loc>
            <image:caption>Mobipoli kasutatavad korporatiivvärvide varjundid.</image:caption>
            <image:title>Strona z brandbooka Mobipol z trzema kolorami firmowymi oraz odcieniami tych kolorów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/coders3.jpg</image:loc>
            <image:caption>Juhised Coders3 tüübi kasutamiseks.</image:caption>
            <image:title>Strona z brandbooka Coders3, na której pokazane są przykłady dwóch krojów pisma, ich nazwy oraz opis, w jakich sytuacjach nalezy używać danych fontów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_1.jpg</image:loc>
            <image:caption>Juhised tüpograafia ja sisuvahemaa kohta Resibo pakendil.</image:caption>
            <image:title>Fragment brandbooka Resibo. Na fragmencie tylnej etykiety są zaznaczone odległości pomiędzy treściami. Strona opisuje typografię i odległości na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/infografika.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika przedstawiająca system marki za pomocą kół. W centrum znajduje się treść &amp;quot;Tożsamość marki&amp;quot;, a na zewnętrznych okręgach opisane są &amp;quot;Język wizualny&amp;quot; oraz &amp;quot;Zastosowanie&amp;quot;. Grafika przedstawia, jak tożsamość marki definiuje język.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/kaiterra.jpg</image:loc>
            <image:caption>Kaiterra brändiraamat kirjeldab ettevõtte väärtusi ja sisaldab juhiseid kasutatava suhtluskeele kohta, et tagada brändistrateegiaga kooskõla.</image:caption>
            <image:title>Fragment brandbooka Kaiterra. Na trzech stronach są opisane wytyczne dotyczące języka marki oraz komunikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_dlaczego_warto.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Grafika z ikonami tłumacząca, dlaczego warto mieć brandbook. Najważniejsze korzyści to spójny wizerunek, zwiększona sprzedaż oraz większa rozpoznawalność.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_2.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiony jest obrys formy własnej dla butelek szamponów i odżywek.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_3.jpg</image:loc>
            <image:caption>Resibo brändiraamat kirjeldab juhiseid, mis puudutavad ainulaadset pakendi vormi.</image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiona jest butelka szamponu oraz kartonik olejku do włosów. Strona zawiera informacje na temat wytłoczenia logo, które pojawia się na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_wspolny_1-2-scaled.jpg</image:loc>
        </image:image>
        <lastmod>2024-06-06</lastmod>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_1-2048x960.jpg</image:loc>
            <image:caption>Eeterlike õlide turg – turu kasvuprognoos CAGR tasemega 9,0%. Allikas: &lt;a href=&quot;https://www.researchandmarkets.com/report/essential-oils&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.researchandmarkets.com/report/essential-oils&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_2-2048x862.jpg</image:loc>
            <image:caption>Eeterlike õlide turu suurus Euroopas, 2019-2032 (miljardites USD). Allikas: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_3-2048x790.jpg</image:loc>
            <image:caption>Eeterlike õlide turg USA-s – suurus rakenduste lõikes, 2020-2030 (miljardites USD). Allikas: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_4-2048x784.jpg</image:loc>
            <image:caption>Eeterlike õlide turg - suundumused piirkonniti aastatel 2024-2030. Allikas: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_5-2048x793.jpg</image:loc>
            <image:caption>Globaalne eeterlike õlide turg - jaotamine müügikanalite järgi, 2023 (%). Allikas: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_6-2048x989.jpg</image:loc>
            <image:caption>Eeterlike õlide turu jaotus Saksamaal kasutuse järgi, 2023. Allikas: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres-7-2048x989.jpg</image:loc>
            <image:caption>Globaalse eeterlike õlide turu jaotus liigi järgi, 2023. Allikas: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_4-2048x1250.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_1-1-2048x1250.png</image:loc>
            <image:caption>Eeterlike õlide konkureerivate kaubamärkide pakendite näited.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
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            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_2-2-2048x1116.png</image:loc>
            <image:caption>Moonholi eeterliku õli sildi kujundus.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/case_study_moonholi_okladka-1.jpg</image:loc>
        </image:image>
        <lastmod>2024-08-12</lastmod>
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            <image:title></image:title>
        </image:image>
        <image:image>
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            <image:caption></image:caption>
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        <image:image>
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        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_2-3.webp</image:loc>
            <image:caption></image:caption>
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        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_1.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Brand book przedstawiający wartościową wiedzę</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-3.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Zielony świat w którym reklamy są łatwe w demontażu i nie są nachalne</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-4.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Słoneczny pokój projektanta, który pracuje nad logo</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-5.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Stoisko firmowe z przyjaznym wizerunkiem</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/logo-zarowka-typografia-1-2048x1252.png</image:loc>
        </image:image>
        <lastmod>2024-06-06</lastmod>
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        <lastmod>2024-06-13</lastmod>
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        <image:image>
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            <image:caption>&lt;strong&gt;Eeterliku õli pakendamine&lt;/strong&gt; Kujundasime Moonholi, et luua elegantne ja minimalistlik komplekt, mis sobitub graafiliselt kaubamärgi maagilise narratiiviga.</image:caption>
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            <image:caption>Toidulisandite ja adaptogeenide järjekindel pakendidisain, mille me disainisime, võimaldas Zojo Elixirs brändil välja paista suure konkurentsiga turul.</image:caption>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_5-1.jpg</image:loc>
            <image:caption>Halvasti planeeritud teabe hierarhia raskendab oluliselt toote ja selle eesmärgi tuvastamist. Kas teie arvates on see &lt;a href=&quot;https://www.unifiedmanufacturing.com/blog/bad-packaging-designs-ruin-products/&quot;&gt;pakend&lt;/a&gt; jookide või puhastusvahendite jaoks?</image:caption>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/image-2048x1252.png</image:loc>
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        <lastmod>2024-06-13</lastmod>
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            <image:title>Infografika z ikonami przedstawiająca zakres brandbooka. Opisane na grafice elementy brandbooka to: logo, key visual, typografia, kolory, zasady, elementy prawne, komunikacja i przykłady zastosowań.</image:title>
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            <image:title>Fragmenty strony internetowej Spotify, które przedstawiają zasady użycia logo, kolorystykę i uproszczone widoki aplikacji.</image:title>
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            <image:caption>&lt;a href=&quot;https://creative.starbucks.com/theory/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Starbucks Brandbook&lt;/a&gt; describes the brand&apos;s expression and its application in premises, on packaging, and promotional materials.</image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się opakowania, karty podarunkowe, fragmenty strony i menu, które przedstawiają, w jaki sposób są używane ilustracje.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_glossier.jpg</image:loc>
            <image:caption>Brand communication and positioning described &lt;a href=&quot;https://issuu.com/oliwiadomorosla/docs/glossier_brand_book__single_pages_&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;in the Glossier brandbook&lt;/a&gt;.</image:caption>
            <image:title>Wybrane strony z brandbooka Glossier. Opisują one komunikację i język marki, wytyczne do zdjęć oraz pozycjonowanie firmy względem innych firm z branży beauty.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_nasa.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://standardsmanual.com/products/nasa-graphics-standards-manual&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;NASA brand book from 1975&lt;/a&gt; includes guidelines on visual language, vehicle signage, and the appearance of corporate documents.</image:caption>
            <image:title>Fragmenty brandbooka NASA z 1975 r. Mają one formę drukowanej książki. Wybrane strony przedstawiają zasady użycia logo, układy treści w firmowych dokumentach, kolory firmowe oraz oznakowanie pojazdu.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_ibm.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://www.ibm.com/design/language/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;IBM brand book&lt;/a&gt; is available on the official website.</image:caption>
            <image:title>Fragmenty strony internetowej IBM. Na grafice znajdują się elementy opisujące logo, dopuszczalne warianty kolorystyczne znaku, firmową typografię oraz przykład użycia kolorystyki firmowej w interfejsie aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_slack.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://brand.slackhq.com/logo&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Slack brand book&lt;/a&gt; contains detailed guidelines on the appearance and operation of the application.</image:caption>
            <image:title>Fragmenty strony internetowej z wytycznymi języka wizualnego firmy Slack. Przedstawiają one zasady użycia logo, kolorystykę firmową oraz elementy aplikacji z wytycznymi do użycia typografii i emoji w reakcjach na wiadomości.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_instagram.jpg</image:loc>
            <image:caption>Example of legal issues using the &lt;a href=&quot;https://about.meta.com/brand/resources/instagram/instagram-brand/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Instagram logo&lt;/a&gt;as an example. The subpage describes the rules for using the company&apos;s trademark and brand name.</image:caption>
            <image:title>Fragment strony interentowej Instagram z wytycznymi prawnymi dotyczącymi użycia znaku. Na stronie znajduje się logo Instagram do pobrania oraz szczegółowe opisy dotyczace zasad korzystania ze znaku i nazwy marki.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_5.jpg</image:loc>
            <image:caption>The Resibo brand book describes the informational data and certificates required on different types of packaging, and contains information on the minimum scale of these elements.</image:caption>
            <image:title>Strona z brandbooka Resibo, na której znajduje się tabela z certyfikatami i pojemnościami, które są wymagane na etykietach opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca logo firmy oraz pole ochronne.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_2.jpg</image:loc>
            <image:caption>Protective field and scaling guidelines of the sign described in the Mobipol brand book.</image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca skalowanie znaku oraz jego minimalną wielkość.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naturalna_1.jpg</image:loc>
            <image:caption>Prohibited use of the sign with the example of the Natural Drugstore brand book.</image:caption>
            <image:title>Strona z brandbooka Naturalnej Drogerii. Na sześciu grafikach są pokazane niewłaściwe użycia znaku jako przykład, czego nie należy robić z logo.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_4.jpg</image:loc>
            <image:caption>The color scheme of Resibo packaging has been described in detail in the brand book.</image:caption>
            <image:title>Strona z brandbooka Resibo przedstawiająca firmową kolorystykę. Na plamach koloru są opisane nazwy serii oraz opis dotyczący symboliki poszczególnych barw.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_3.jpg</image:loc>
            <image:caption>Shades of corporate colors used by Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol z trzema kolorami firmowymi oraz odcieniami tych kolorów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/coders3.jpg</image:loc>
            <image:caption>Instruction for using Coders3 typography.</image:caption>
            <image:title>Strona z brandbooka Coders3, na której pokazane są przykłady dwóch krojów pisma, ich nazwy oraz opis, w jakich sytuacjach nalezy używać danych fontów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_1.jpg</image:loc>
            <image:caption>Guidelines for typography and the distance between contents on Resibo packaging.</image:caption>
            <image:title>Fragment brandbooka Resibo. Na fragmencie tylnej etykiety są zaznaczone odległości pomiędzy treściami. Strona opisuje typografię i odległości na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/infografika.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika przedstawiająca system marki za pomocą kół. W centrum znajduje się treść &amp;quot;Tożsamość marki&amp;quot;, a na zewnętrznych okręgach opisane są &amp;quot;Język wizualny&amp;quot; oraz &amp;quot;Zastosowanie&amp;quot;. Grafika przedstawia, jak tożsamość marki definiuje język.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/kaiterra.jpg</image:loc>
            <image:caption>The brand book for Kaiterra describes the company&apos;s values and contains guidelines regarding communication and language used in it, to ensure consistency with the brand&apos;s strategy.</image:caption>
            <image:title>Fragment brandbooka Kaiterra. Na trzech stronach są opisane wytyczne dotyczące języka marki oraz komunikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_dlaczego_warto.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Grafika z ikonami tłumacząca, dlaczego warto mieć brandbook. Najważniejsze korzyści to spójny wizerunek, zwiększona sprzedaż oraz większa rozpoznawalność.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_2.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiony jest obrys formy własnej dla butelek szamponów i odżywek.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_3.jpg</image:loc>
            <image:caption>The Resibo brand book describes guidelines concerning the unique form of packaging.</image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiona jest butelka szamponu oraz kartonik olejku do włosów. Strona zawiera informacje na temat wytłoczenia logo, które pojawia się na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_wspolny_1-2-scaled.jpg</image:loc>
        </image:image>
        <lastmod>2024-04-22</lastmod>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/0_2.webp</image:loc>
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            <image:title>Ilustracja przedstawiająca projektantkę graficzną która jest w trakcie pracy nad tworzeniem logo</image:title>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/0_2-2.webp</image:loc>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-2.webp</image:loc>
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            <image:title>Drzewo symbolizujące elementy marki wpływające na silny wizerunek</image:title>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/0_2-3.webp</image:loc>
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            <image:title>Profesjonalny zespół kreatywny w studio brandingu pracujący nad projektem identyfikacji wizualnej</image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_1.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Brand book przedstawiający wartościową wiedzę</image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-3.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Zielony świat w którym reklamy są łatwe w demontażu i nie są nachalne</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-4.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Słoneczny pokój projektanta, który pracuje nad logo</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-5.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Stoisko firmowe z przyjaznym wizerunkiem</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/logo-zarowka-typografia-1-2048x1252.png</image:loc>
        </image:image>
        <lastmod>2024-03-22</lastmod>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_1-1-2048x960.jpg</image:loc>
            <image:caption>Market of essential oils – market growth forecast with a CAGR of 9.0%. Source: &lt;a href=&quot;https://www.researchandmarkets.com/report/essential-oils&quot;&gt;https://www.researchandmarkets.com/report/essential-oils&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_2-1-2048x862.jpg</image:loc>
            <image:caption>Essential oils market size in Europe, 2019-2032 (in billion USD). Source:&lt;a href=&quot; https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt; https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_3-1-2048x790.jpg</image:loc>
            <image:caption>Essential oils market in the USA – size by application, 2020-2030 (in billion USD). Source: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_4-1-2048x784.jpg</image:loc>
            <image:caption>Essential oils market – trends by region for 2024-2030. Source: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_5-1-2048x793.jpg</image:loc>
            <image:caption>Global essential oils market – share by sales channel, 2023 (%). Source: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_6-1-2048x989.jpg</image:loc>
            <image:caption>Essential oils market share in Germany by application, 2023. Source: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres-7-1-2048x989.jpg</image:loc>
            <image:caption>Global essential oils market share by type, 2023. Source: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_4-1-2048x1250.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_1-3-2048x1250.png</image:loc>
            <image:caption>Examples of packaging for competitive brands&apos; essential oils.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_3-2-2048x1467.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_2-4-2048x1116.png</image:loc>
            <image:caption>Label design for Moonholi essential oil.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/case_study_moonholi_okladka_ang.jpg</image:loc>
        </image:image>
        <lastmod>2024-12-08</lastmod>
        <xhtml:link rel="alternate" hreflang="en" href="https://holystudio.com/en/guide/moonholi-luxury-packaging-on-budget" />
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    </url>
    <url>
        <loc>https://holystudio.com/en/guide/naming-company-name</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/01.A_blueprint_of_a_building_with_different_rooms_labele.png</image:loc>
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            <image:caption></image:caption>
            <image:title></image:title>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/05.An_abstract_representation_of_different_naming_strategy.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/06.An_abstract_tree_with_branches_labeled_with_different.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/07.An_illustration_of_a_futuristic_digital_interface.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/08.Illustration_of_a_creative_workspace_with_diverse.png</image:loc>
            <image:caption></image:caption>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naming-nazwa-marki-2048x1252.png</image:loc>
        </image:image>
        <lastmod>2024-06-13</lastmod>
        <xhtml:link rel="alternate" hreflang="en" href="https://holystudio.com/en/guide/naming-company-name" />
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    </url>
    <url>
        <loc>https://holystudio.com/en/guide/packaging-design</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_1.jpg</image:loc>
            <image:caption>&lt;strong&gt;Essential oil packaging&lt;/strong&gt; We designed Moonholi to create an elegant, minimalist set, while also fitting graphically into the brand&apos;s magical narrative.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_2.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_3.jpg</image:loc>
            <image:caption>Our design of the proprietary form and packaging for the Resibo cosmetic line - photo sourced from &lt;a href=&quot;https://resibo.pl/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;resibo.pl&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_4-1.jpg</image:loc>
            <image:caption>The consistent packaging of dietary supplements and adaptogens we designed allowed the Zojo Elixirs brand to stand out amid huge competition.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_5-1.jpg</image:loc>
            <image:caption>A poorly planned information hierarchy significantly hinders the identification of the product and its purpose. Do you think this is &lt;a href=&quot;https://www.unifiedmanufacturing.com/blog/bad-packaging-designs-ruin-products/&quot;&gt;packaging&lt;/a&gt; for drinks or cleaning agents?</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/image-2048x1252.png</image:loc>
        </image:image>
        <lastmod>2024-06-13</lastmod>
        <xhtml:link rel="alternate" hreflang="en" href="https://holystudio.com/en/guide/packaging-design" />
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        <xhtml:link rel="alternate" hreflang="fi" href="https://holystudio.com/fi/oppaat/pakkaussuunnittelu" />
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    </url>
    <url>
        <loc>https://holystudio.com/en/guide/rebranding</loc>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/07.An_image_depicting_the_role_of_social_media_in_rebran.png</image:loc>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/08.An_image_depicting_a_brand_navigating_a_maze_symboliz.png</image:loc>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/10.An_abstract_illustration_of_a_jigsaw_puzzle.png</image:loc>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/rebranding_brand_trademark_symbol_change_website_painting_roll-2048x1252.png</image:loc>
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        <loc>https://holystudio.com/es/guias/como-crear-empaques-premium-moonholi</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_1-2048x960.jpg</image:loc>
            <image:caption>Mercado de aceites esenciales: pronóstico de crecimiento con un CAGR del 9,0%. Fuente: &lt;a href=&quot;https://www.researchandmarkets.com/report/essential-oils&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.researchandmarkets.com/report/essential-oils&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_2-2048x862.jpg</image:loc>
            <image:caption>Tamaño del mercado de aceites esenciales en Europa, 2019-2032 (en miles de millones de USD). Fuente: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_3-2048x790.jpg</image:loc>
            <image:caption>Mercado de aceites esenciales en EE.UU. - tamaño según aplicación, 2020-2030 (en miles de millones de USD). Fuente: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_4-2048x784.jpg</image:loc>
            <image:caption>Mercado de aceites esenciales - tendencias por región para 2024-2030. Fuente: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_5-2048x793.jpg</image:loc>
            <image:caption>Mercado global de aceites esenciales - participación según canal de venta, 2023 (%). Fuente: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_6-2048x989.jpg</image:loc>
            <image:caption>Participación del mercado de aceites esenciales en Alemania según uso, 2023. Fuente: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres-7-2048x989.jpg</image:loc>
            <image:caption>Participación global del mercado de aceites esenciales por tipo, 2023. Fuente: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_4-2048x1250.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_1-1-2048x1250.png</image:loc>
            <image:caption>Ejemplos de envases de aceites esenciales de marcas competidoras.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_3-2048x1467.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_2-2-2048x1116.png</image:loc>
            <image:caption>Diseño de la etiqueta del aceite esencial Moonholi.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/case_study_moonholi_okladka-1.jpg</image:loc>
        </image:image>
        <lastmod>2024-08-12</lastmod>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_ibm.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://www.ibm.com/design/language/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Manual de marca de IBM&lt;/a&gt; está disponible en el sitio web oficial.</image:caption>
            <image:title>Fragmenty strony internetowej IBM. Na grafice znajdują się elementy opisujące logo, dopuszczalne warianty kolorystyczne znaku, firmową typografię oraz przykład użycia kolorystyki firmowej w interfejsie aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_slack.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://brand.slackhq.com/logo&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Manual de marca de Slack&lt;/a&gt; contiene pautas detalladas sobre la apariencia y el funcionamiento de la aplicación.</image:caption>
            <image:title>Fragmenty strony internetowej z wytycznymi języka wizualnego firmy Slack. Przedstawiają one zasady użycia logo, kolorystykę firmową oraz elementy aplikacji z wytycznymi do użycia typografii i emoji w reakcjach na wiadomości.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_instagram.jpg</image:loc>
            <image:caption>Ejemplo de cuestiones legales usando el &lt;a href=&quot;https://about.meta.com/brand/resources/instagram/instagram-brand/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;logotipo de Instagram&lt;/a&gt;como ejemplo. La subpágina describe las reglas para utilizar la marca registrada y el nombre de la empresa.</image:caption>
            <image:title>Fragment strony interentowej Instagram z wytycznymi prawnymi dotyczącymi użycia znaku. Na stronie znajduje się logo Instagram do pobrania oraz szczegółowe opisy dotyczace zasad korzystania ze znaku i nazwy marki.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_5.jpg</image:loc>
            <image:caption>El manual de marca de Resibo describe los datos informativos y certificados requeridos en diferentes tipos de empaques, y contiene información sobre la escala mínima de estos elementos.</image:caption>
            <image:title>Strona z brandbooka Resibo, na której znajduje się tabela z certyfikatami i pojemnościami, które są wymagane na etykietach opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca logo firmy oraz pole ochronne.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_2.jpg</image:loc>
            <image:caption>Campo de protección y pautas de escalado del signo descritas en el libro de marca Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca skalowanie znaku oraz jego minimalną wielkość.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naturalna_1.jpg</image:loc>
            <image:caption>Uso prohibido del signo con el ejemplo del libro de marca Natural Drugstore.</image:caption>
            <image:title>Strona z brandbooka Naturalnej Drogerii. Na sześciu grafikach są pokazane niewłaściwe użycia znaku jako przykład, czego nie należy robić z logo.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_4.jpg</image:loc>
            <image:caption>El esquema de color del embalaje de Resibo se ha descrito en detalle en el libro de marca.</image:caption>
            <image:title>Strona z brandbooka Resibo przedstawiająca firmową kolorystykę. Na plamach koloru są opisane nazwy serii oraz opis dotyczący symboliki poszczególnych barw.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_3.jpg</image:loc>
            <image:caption>Tonos de colores corporativos utilizados por Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol z trzema kolorami firmowymi oraz odcieniami tych kolorów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/coders3.jpg</image:loc>
            <image:caption>Instrucciones para usar la tipografía de Coders3.</image:caption>
            <image:title>Strona z brandbooka Coders3, na której pokazane są przykłady dwóch krojów pisma, ich nazwy oraz opis, w jakich sytuacjach nalezy używać danych fontów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_1.jpg</image:loc>
            <image:caption>Pautas para la tipografía y la distancia entre los contenidos en el embalaje de Resibo.</image:caption>
            <image:title>Fragment brandbooka Resibo. Na fragmencie tylnej etykiety są zaznaczone odległości pomiędzy treściami. Strona opisuje typografię i odległości na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/infografika.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika przedstawiająca system marki za pomocą kół. W centrum znajduje się treść &amp;quot;Tożsamość marki&amp;quot;, a na zewnętrznych okręgach opisane są &amp;quot;Język wizualny&amp;quot; oraz &amp;quot;Zastosowanie&amp;quot;. Grafika przedstawia, jak tożsamość marki definiuje język.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/kaiterra.jpg</image:loc>
            <image:caption>El libro de marca de Kaiterra describe los valores de la empresa y contiene pautas sobre la comunicación y el lenguaje utilizado en él para garantizar la coherencia con la estrategia de la marca.</image:caption>
            <image:title>Fragment brandbooka Kaiterra. Na trzech stronach są opisane wytyczne dotyczące języka marki oraz komunikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_dlaczego_warto.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Grafika z ikonami tłumacząca, dlaczego warto mieć brandbook. Najważniejsze korzyści to spójny wizerunek, zwiększona sprzedaż oraz większa rozpoznawalność.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_2.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiony jest obrys formy własnej dla butelek szamponów i odżywek.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_3.jpg</image:loc>
            <image:caption>El libro de marca de Resibo describe directrices sobre la forma única del empaquetado.</image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiona jest butelka szamponu oraz kartonik olejku do włosów. Strona zawiera informacje na temat wytłoczenia logo, które pojawia się na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_wspolny_1-2-scaled.jpg</image:loc>
        </image:image>
        <lastmod>2024-05-29</lastmod>
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    </url>
    <url>
        <loc>https://holystudio.com/es/guias/logo-design</loc>
        <image:image>
            <image:loc>http://api.holystudio.com/wp-content/uploads/0_3-1.webp</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_2.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Ilustracja przedstawiająca projektantkę graficzną która jest w trakcie pracy nad tworzeniem logo</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_2-2.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Twórcy identyfikacji wizualnej przy okrągłym stole, pozwalający na pracę iteracyjną&amp;nbsp;i feedback</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-2.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Drzewo symbolizujące elementy marki wpływające na silny wizerunek</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_2-3.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Profesjonalny zespół kreatywny w studio brandingu pracujący nad projektem identyfikacji wizualnej</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_1.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Brand book przedstawiający wartościową wiedzę</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-3.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Zielony świat w którym reklamy są łatwe w demontażu i nie są nachalne</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-4.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Słoneczny pokój projektanta, który pracuje nad logo</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-5.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Stoisko firmowe z przyjaznym wizerunkiem</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/logo-zarowka-typografia-1-2048x1252.png</image:loc>
        </image:image>
        <lastmod>2024-06-06</lastmod>
        <xhtml:link rel="alternate" hreflang="en" href="https://holystudio.com/en/guide/logo-design" />
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    <url>
        <loc>https://holystudio.com/es/guias/marketing-de-marca</loc>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/brand_marketing_people_comminication_language_statistics_branding-2048x1252.png</image:loc>
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        <lastmod>2024-06-13</lastmod>
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            <image:caption>&lt;a href=&quot;https://developer.spotify.com/documentation/design&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener&quot;&gt;Spotifyn ohjeet kehittäjille&lt;/a&gt; sisältävät ohjeet brändielementtien ja sovellusten käytöstä. Niiden tavoitteena on säilyttää brändin yhtenäisyys eri alustoilla.</image:caption>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_slack.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://brand.slackhq.com/logo&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Slackin brändikirja&lt;/a&gt; sisältää yksityiskohtaiset ohjeet sovelluksen ulkonäöstä ja toiminnasta.</image:caption>
            <image:title>Fragmenty strony internetowej z wytycznymi języka wizualnego firmy Slack. Przedstawiają one zasady użycia logo, kolorystykę firmową oraz elementy aplikacji z wytycznymi do użycia typografii i emoji w reakcjach na wiadomości.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_instagram.jpg</image:loc>
            <image:caption>Esimerkki oikeudellisista asioista käyttäen &lt;a href=&quot;https://about.meta.com/brand/resources/instagram/instagram-brand/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Instagram-logoa&lt;/a&gt;esimerkkinä. Alasivulla kuvataan yhtiön tavaramerkin ja brändinimen käyttöön liittyvät säännöt.</image:caption>
            <image:title>Fragment strony interentowej Instagram z wytycznymi prawnymi dotyczącymi użycia znaku. Na stronie znajduje się logo Instagram do pobrania oraz szczegółowe opisy dotyczace zasad korzystania ze znaku i nazwy marki.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_5.jpg</image:loc>
            <image:caption>Resibon brändikirja kuvaa eri pakkaustyypeissä vaaditut tiedot ja sertifikaatit sekä sisältää tiedot näiden elementtien vähimmäismittakaavasta.</image:caption>
            <image:title>Strona z brandbooka Resibo, na której znajduje się tabela z certyfikatami i pojemnościami, które są wymagane na etykietach opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca logo firmy oraz pole ochronne.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_2.jpg</image:loc>
            <image:caption>Suoja-alue ja mittasuhdeohjeet ovat kuvattu Mobipol-brändikirjassa.</image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca skalowanie znaku oraz jego minimalną wielkość.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naturalna_1.jpg</image:loc>
            <image:caption>Merkin kielletty käyttö Natural Drugstore -brändikirjan esimerkin avulla.</image:caption>
            <image:title>Strona z brandbooka Naturalnej Drogerii. Na sześciu grafikach są pokazane niewłaściwe użycia znaku jako przykład, czego nie należy robić z logo.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_4.jpg</image:loc>
            <image:caption>Resibo-pakkauksen värijärjestelmä on kuvattu yksityiskohtaisesti brändikirjassa.</image:caption>
            <image:title>Strona z brandbooka Resibo przedstawiająca firmową kolorystykę. Na plamach koloru są opisane nazwy serii oraz opis dotyczący symboliki poszczególnych barw.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_3.jpg</image:loc>
            <image:caption>Mobipol-yritysväreissä käytetyt sävyt.</image:caption>
            <image:title>Strona z brandbooka Mobipol z trzema kolorami firmowymi oraz odcieniami tych kolorów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/coders3.jpg</image:loc>
            <image:caption>Ohjeet Coders3-typografian käyttämiseen.</image:caption>
            <image:title>Strona z brandbooka Coders3, na której pokazane są przykłady dwóch krojów pisma, ich nazwy oraz opis, w jakich sytuacjach nalezy używać danych fontów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_1.jpg</image:loc>
            <image:caption>Typografian ohjeet ja sisältöjen välimatka Resibon pakkauksissa.</image:caption>
            <image:title>Fragment brandbooka Resibo. Na fragmencie tylnej etykiety są zaznaczone odległości pomiędzy treściami. Strona opisuje typografię i odległości na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/infografika.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika przedstawiająca system marki za pomocą kół. W centrum znajduje się treść &amp;quot;Tożsamość marki&amp;quot;, a na zewnętrznych okręgach opisane są &amp;quot;Język wizualny&amp;quot; oraz &amp;quot;Zastosowanie&amp;quot;. Grafika przedstawia, jak tożsamość marki definiuje język.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/kaiterra.jpg</image:loc>
            <image:caption>Kaiterran brändikirja kuvaa yrityksen arvoja ja sisältää ohjeet viestinnästä ja siinä käytetystä kielestä varmistaakseen johdonmukaisuuden brändistrategian kanssa.</image:caption>
            <image:title>Fragment brandbooka Kaiterra. Na trzech stronach są opisane wytyczne dotyczące języka marki oraz komunikacji.</image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_dlaczego_warto.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Grafika z ikonami tłumacząca, dlaczego warto mieć brandbook. Najważniejsze korzyści to spójny wizerunek, zwiększona sprzedaż oraz większa rozpoznawalność.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_2.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiony jest obrys formy własnej dla butelek szamponów i odżywek.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_3.jpg</image:loc>
            <image:caption>Resibo-brändikirja kuvaa ohjeet koskien ainutlaatuista pakkausmuotoa.</image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiona jest butelka szamponu oraz kartonik olejku do włosów. Strona zawiera informacje na temat wytłoczenia logo, które pojawia się na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_wspolny_1-2-scaled.jpg</image:loc>
        </image:image>
        <lastmod>2024-05-29</lastmod>
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        <loc>https://holystudio.com/fi/oppaat/kuinka-luoda-premium-pakkaus-moonholi</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_1-2048x960.jpg</image:loc>
            <image:caption>Eteeristen öljyjen markkinat – markkinakasvun ennuste CAGR 9,0 %. Lähde: &lt;a href=&quot;https://www.researchandmarkets.com/report/essential-oils&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.researchandmarkets.com/report/essential-oils&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_2-2048x862.jpg</image:loc>
            <image:caption>Euroopan eteeristen öljyjen markkinoiden koko, 2019-2032 (miljardeissa USD). Lähde: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_3-2048x790.jpg</image:loc>
            <image:caption>Eteeristen öljyjen markkinat USA:ssa – koko käyttötarkoituksen mukaan, 2020-2030 (miljardeissa USD). Lähde: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_4-2048x784.jpg</image:loc>
            <image:caption>Eteeristen öljyjen markkinat – trendit alueittain vuosina 2024-2030. Lähde: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_5-2048x793.jpg</image:loc>
            <image:caption>Globaalit eteeristen öljyjen markkinat – myyntikanavien mukaan vuonna 2023 (%). Lähde: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_6-2048x989.jpg</image:loc>
            <image:caption>Eteeristen öljyjen markkinaosuus Saksassa käytön mukaan vuonna 2023. Lähde: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres-7-2048x989.jpg</image:loc>
            <image:caption>Globaali eteeristen öljyjen markkinaosuus tyypeittäin vuonna 2023. Lähde: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_4-2048x1250.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_1-1-2048x1250.png</image:loc>
            <image:caption>Kilpailevien merkkien eteeristen öljyjen pakkausesimerkkejä.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_3-2048x1467.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_2-2-2048x1116.png</image:loc>
            <image:caption>Moonholin eteerisen öljyn etikettisuunnittelu.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/case_study_moonholi_okladka-1.jpg</image:loc>
        </image:image>
        <lastmod>2024-08-12</lastmod>
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        <loc>https://holystudio.com/fr/guides/comment-creer-des-emballages-premium-moonholi</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_1-2048x960.jpg</image:loc>
            <image:caption>Le marché des huiles essentielles – prévision de croissance du marché avec un CAGR de 9,0%. Source : &lt;a href=&quot;https://www.researchandmarkets.com/report/essential-oils&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.researchandmarkets.com/report/essential-oils&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_2-2048x862.jpg</image:loc>
            <image:caption>Taille du marché des huiles essentielles en Europe, 2019-2032 (en milliards USD). Source : &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_3-2048x790.jpg</image:loc>
            <image:caption>Marché des huiles essentielles aux États-Unis – taille par application, 2020-2030 (en milliards USD). Source : &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_4-2048x784.jpg</image:loc>
            <image:caption>Marché des huiles essentielles - tendances par région pour 2024-2030. Source : &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_5-2048x793.jpg</image:loc>
            <image:caption>Marché mondial des huiles essentielles - part selon le canal de vente, 2023 (%). Source : &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_6-2048x989.jpg</image:loc>
            <image:caption>Part de marché des huiles essentielles en Allemagne par utilisation, 2023. Source : &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres-7-2048x989.jpg</image:loc>
            <image:caption>Part de marché mondiale des huiles essentielles par type, 2023. Source : &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_4-2048x1250.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_1-1-2048x1250.png</image:loc>
            <image:caption>Exemples d&apos;emballages d&apos;huiles essentielles de marques concurrentes.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_3-2048x1467.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_2-2-2048x1116.png</image:loc>
            <image:caption>Conception de l&apos;étiquette d&apos;huile essentielle Moonholi.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/case_study_moonholi_okladka-1.jpg</image:loc>
        </image:image>
        <lastmod>2024-08-12</lastmod>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-3.webp</image:loc>
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        <lastmod>2024-06-06</lastmod>
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    <url>
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        <image:image>
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            <image:caption></image:caption>
            <image:title>Infografika z ikonami przedstawiająca zakres brandbooka. Opisane na grafice elementy brandbooka to: logo, key visual, typografia, kolory, zasady, elementy prawne, komunikacja i przykłady zastosowań.</image:title>
        </image:image>
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            <image:caption>&lt;a href=&quot;https://developer.spotify.com/documentation/design&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener&quot;&gt;Directives Spotify pour les développeurs&lt;/a&gt; contiennent des instructions pour l&apos;utilisation des éléments de marque et des applications. Leur objectif est de maintenir la cohérence de la marque sur différentes plateformes.</image:caption>
            <image:title>Fragmenty strony internetowej Spotify, które przedstawiają zasady użycia logo, kolorystykę i uproszczone widoki aplikacji.</image:title>
        </image:image>
        <image:image>
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            <image:title>Fragmenty strony internetowej Dropbox, które przedstawiają firmową kolorystykę, zasady użycia logo i sygnetu oraz ilustrację.</image:title>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_glossier.jpg</image:loc>
            <image:caption>Communication et positionnement de la marque décrits &lt;a href=&quot;https://issuu.com/oliwiadomorosla/docs/glossier_brand_book__single_pages_&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;dans le brandbook Glossier&lt;/a&gt;.</image:caption>
            <image:title>Wybrane strony z brandbooka Glossier. Opisują one komunikację i język marki, wytyczne do zdjęć oraz pozycjonowanie firmy względem innych firm z branży beauty.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_nasa.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://standardsmanual.com/products/nasa-graphics-standards-manual&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Brand book de la NASA de 1975&lt;/a&gt; comprend des directives sur le langage visuel, la signalisation des véhicules et l&apos;apparence des documents d&apos;entreprise.</image:caption>
            <image:title>Fragmenty brandbooka NASA z 1975 r. Mają one formę drukowanej książki. Wybrane strony przedstawiają zasady użycia logo, układy treści w firmowych dokumentach, kolory firmowe oraz oznakowanie pojazdu.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_ibm.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://www.ibm.com/design/language/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Brand book d&apos;IBM&lt;/a&gt; est disponible sur le site officiel.</image:caption>
            <image:title>Fragmenty strony internetowej IBM. Na grafice znajdują się elementy opisujące logo, dopuszczalne warianty kolorystyczne znaku, firmową typografię oraz przykład użycia kolorystyki firmowej w interfejsie aplikacji.</image:title>
        </image:image>
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            <image:caption>&lt;a href=&quot;https://brand.slackhq.com/logo&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Brand book de Slack&lt;/a&gt; contient des directives détaillées sur l&apos;apparence et le fonctionnement de l&apos;application.</image:caption>
            <image:title>Fragmenty strony internetowej z wytycznymi języka wizualnego firmy Slack. Przedstawiają one zasady użycia logo, kolorystykę firmową oraz elementy aplikacji z wytycznymi do użycia typografii i emoji w reakcjach na wiadomości.</image:title>
        </image:image>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_instagram.jpg</image:loc>
            <image:caption>Exemple de questions juridiques utilisant le &lt;a href=&quot;https://about.meta.com/brand/resources/instagram/instagram-brand/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;logo d&apos;Instagram&lt;/a&gt;comme exemple. La sous-page décrit les règles d&apos;utilisation de la marque et du nom commercial de l&apos;entreprise.</image:caption>
            <image:title>Fragment strony interentowej Instagram z wytycznymi prawnymi dotyczącymi użycia znaku. Na stronie znajduje się logo Instagram do pobrania oraz szczegółowe opisy dotyczace zasad korzystania ze znaku i nazwy marki.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_5.jpg</image:loc>
            <image:caption>Le brand book de Resibo décrit les données informatives et les certificats requis sur différents types d&apos;emballages, et contient des informations sur l&apos;échelle minimale de ces éléments.</image:caption>
            <image:title>Strona z brandbooka Resibo, na której znajduje się tabela z certyfikatami i pojemnościami, które są wymagane na etykietach opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca logo firmy oraz pole ochronne.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_2.jpg</image:loc>
            <image:caption>Champ de protection et directives de mise à l&apos;échelle du signe décrites dans le livre de marque Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca skalowanie znaku oraz jego minimalną wielkość.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naturalna_1.jpg</image:loc>
            <image:caption>Utilisation interdite du signe avec l&apos;exemple du livre de marque Natural Drugstore.</image:caption>
            <image:title>Strona z brandbooka Naturalnej Drogerii. Na sześciu grafikach są pokazane niewłaściwe użycia znaku jako przykład, czego nie należy robić z logo.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_4.jpg</image:loc>
            <image:caption>Le schéma de couleurs de l&apos;emballage de Resibo a été décrit en détail dans le livre de marque.</image:caption>
            <image:title>Strona z brandbooka Resibo przedstawiająca firmową kolorystykę. Na plamach koloru są opisane nazwy serii oraz opis dotyczący symboliki poszczególnych barw.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_3.jpg</image:loc>
            <image:caption>Nuances de couleurs corporatives utilisées par Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol z trzema kolorami firmowymi oraz odcieniami tych kolorów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/coders3.jpg</image:loc>
            <image:caption>Instructions pour utiliser la typographie de Coders3.</image:caption>
            <image:title>Strona z brandbooka Coders3, na której pokazane są przykłady dwóch krojów pisma, ich nazwy oraz opis, w jakich sytuacjach nalezy używać danych fontów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_1.jpg</image:loc>
            <image:caption>Lignes directrices pour la typographie et la distance entre les contenus sur l&apos;emballage de Resibo.</image:caption>
            <image:title>Fragment brandbooka Resibo. Na fragmencie tylnej etykiety są zaznaczone odległości pomiędzy treściami. Strona opisuje typografię i odległości na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/infografika.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika przedstawiająca system marki za pomocą kół. W centrum znajduje się treść &amp;quot;Tożsamość marki&amp;quot;, a na zewnętrznych okręgach opisane są &amp;quot;Język wizualny&amp;quot; oraz &amp;quot;Zastosowanie&amp;quot;. Grafika przedstawia, jak tożsamość marki definiuje język.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/kaiterra.jpg</image:loc>
            <image:caption>Le livre de marque de Kaiterra décrit les valeurs de l&apos;entreprise et contient des lignes directrices concernant la communication et le langage utilisé, afin d&apos;assurer la cohérence avec la stratégie de la marque.</image:caption>
            <image:title>Fragment brandbooka Kaiterra. Na trzech stronach są opisane wytyczne dotyczące języka marki oraz komunikacji.</image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_dlaczego_warto.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Grafika z ikonami tłumacząca, dlaczego warto mieć brandbook. Najważniejsze korzyści to spójny wizerunek, zwiększona sprzedaż oraz większa rozpoznawalność.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_2.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiony jest obrys formy własnej dla butelek szamponów i odżywek.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_3.jpg</image:loc>
            <image:caption>Le livre de marque Resibo décrit des directives concernant la forme unique de l&apos;emballage.</image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiona jest butelka szamponu oraz kartonik olejku do włosów. Strona zawiera informacje na temat wytłoczenia logo, które pojawia się na opakowaniach.</image:title>
        </image:image>
        <image:image>
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        <lastmod>2024-05-29</lastmod>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_elementy_briefu.jpg</image:loc>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/brief-1-scaled.jpg</image:loc>
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        <lastmod>2024-06-06</lastmod>
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    <url>
        <loc>https://holystudio.com/is/leidbeiningar/hvernig-ad-bua-til-umbudir-premium-moonholi</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_1-2048x960.jpg</image:loc>
            <image:caption>Markaður fyrir ilmolíur - vaxtarspá með CAGR upp á 9,0%. Heimild: &lt;a href=&quot;https://www.researchandmarkets.com/report/essential-oils&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.researchandmarkets.com/report/essential-oils&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_2-2048x862.jpg</image:loc>
            <image:caption>Stærð ilmolíumarkaðar í Evrópu, 2019-2032 (í milljörðum USD). Heimild: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_3-2048x790.jpg</image:loc>
            <image:caption>Markaður fyrir ilmolíur í Bandaríkjunum - stærð eftir notkun, 2020-2030 (í milljörðum USD). Heimild: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_4-2048x784.jpg</image:loc>
            <image:caption>Markaður fyrir ilmkjarnaolíur – þróun eftir landsvæðum fyrir árin 2024-2030. Heimild: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_5-2048x793.jpg</image:loc>
            <image:caption>Alþjóðlegur markaður fyrir ilmkjarnaolíur – hlutfall eftir sölurásum, 2023 (%). Heimild: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_6-2048x989.jpg</image:loc>
            <image:caption>Markaðshlutdeild ilmkjarnaolía í Þýskalandi eftir notkun, 2023. Heimild: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres-7-2048x989.jpg</image:loc>
            <image:caption>Alþjóðleg markaðshlutdeild ilmkjarnaolía eftir tegund, 2023. Heimild: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_4-2048x1250.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_1-1-2048x1250.png</image:loc>
            <image:caption>Dæmi um umbúðir keppinauta fyrir ilmkjarnaolíur.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_3-2048x1467.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_2-2-2048x1116.png</image:loc>
            <image:caption>Hönnun merkimiðis fyrir ilmkjarnaolíu Moonholi.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/case_study_moonholi_okladka-1.jpg</image:loc>
        </image:image>
        <lastmod>2024-08-12</lastmod>
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        <image:image>
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            <image:caption></image:caption>
            <image:title></image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_2.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Ilustracja przedstawiająca projektantkę graficzną która jest w trakcie pracy nad tworzeniem logo</image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_2-2.webp</image:loc>
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            <image:title>Twórcy identyfikacji wizualnej przy okrągłym stole, pozwalający na pracę iteracyjną&amp;nbsp;i feedback</image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-2.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Drzewo symbolizujące elementy marki wpływające na silny wizerunek</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_2-3.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Profesjonalny zespół kreatywny w studio brandingu pracujący nad projektem identyfikacji wizualnej</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_1.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Brand book przedstawiający wartościową wiedzę</image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-3.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Zielony świat w którym reklamy są łatwe w demontażu i nie są nachalne</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-4.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Słoneczny pokój projektanta, który pracuje nad logo</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-5.webp</image:loc>
            <image:caption></image:caption>
            <image:title>Stoisko firmowe z przyjaznym wizerunkiem</image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/logo-zarowka-typografia-1-2048x1252.png</image:loc>
        </image:image>
        <lastmod>2024-06-06</lastmod>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/luxury-key-visual-2048x1286.png</image:loc>
            <image:caption></image:caption>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/creative-colors-1-2048x1286.png</image:loc>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/key_visual_pantone_color_swatches_brand_pattern_pencil-2048x1252.png</image:loc>
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        <lastmod>2024-06-07</lastmod>
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    <url>
        <loc>https://holystudio.com/is/leidbeiningar/merkjabaekur</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_elementy_brandbooka.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika z ikonami przedstawiająca zakres brandbooka. Opisane na grafice elementy brandbooka to: logo, key visual, typografia, kolory, zasady, elementy prawne, komunikacja i przykłady zastosowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_spotify.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://developer.spotify.com/documentation/design&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener&quot;&gt;Spotify leiðbeiningar fyrir forritara&lt;/a&gt; innihalda leiðbeiningar um notkun á vörumerkjahlutum og forritum. Markmið þeirra er að viðhalda samræmi vörumerkis á mismunandi vettvangi.</image:caption>
            <image:title>Fragmenty strony internetowej Spotify, które przedstawiają zasady użycia logo, kolorystykę i uproszczone widoki aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_dropbox.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://dropboxdesignstandards.com/foundation&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Dropbox vörumerkjabók&lt;/a&gt; lýsir vörumerkjastefnu. Auk grafískra leiðbeininga, inniheldur það einnig forsendur um samskipti.</image:caption>
            <image:title>Fragmenty strony internetowej Dropbox, które przedstawiają firmową kolorystykę, zasady użycia logo i sygnetu oraz ilustrację.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się elementy strony, które opisują komunikację matki, logo i jego historię oraz paletę kolorystyczną do opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_2.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://creative.starbucks.com/theory/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Starbucks vörumerkjabók&lt;/a&gt; lýsir framsetningu vörumerkisins og notkun þess í húsnæði, á umbúðum og kynningarfúsum efnum.</image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się opakowania, karty podarunkowe, fragmenty strony i menu, które przedstawiają, w jaki sposób są używane ilustracje.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_glossier.jpg</image:loc>
            <image:caption>Samskipti og staðsetning vörumerkisins lýst &lt;a href=&quot;https://issuu.com/oliwiadomorosla/docs/glossier_brand_book__single_pages_&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;í Glossier vörumerkjabókinni&lt;/a&gt;.</image:caption>
            <image:title>Wybrane strony z brandbooka Glossier. Opisują one komunikację i język marki, wytyczne do zdjęć oraz pozycjonowanie firmy względem innych firm z branży beauty.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_nasa.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://standardsmanual.com/products/nasa-graphics-standards-manual&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;NASA vörumerkjabók frá 1975&lt;/a&gt; inniheldur leiðbeiningar um sjónrænt tungumál, bílaskilti og útlit fyrirtækjaskjala.</image:caption>
            <image:title>Fragmenty brandbooka NASA z 1975 r. Mają one formę drukowanej książki. Wybrane strony przedstawiają zasady użycia logo, układy treści w firmowych dokumentach, kolory firmowe oraz oznakowanie pojazdu.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_ibm.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://www.ibm.com/design/language/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;IBM vörumerkjabók&lt;/a&gt; er aðgengileg á opinberu vefsíðunni.</image:caption>
            <image:title>Fragmenty strony internetowej IBM. Na grafice znajdują się elementy opisujące logo, dopuszczalne warianty kolorystyczne znaku, firmową typografię oraz przykład użycia kolorystyki firmowej w interfejsie aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_slack.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://brand.slackhq.com/logo&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Slack vörumerkjabók&lt;/a&gt; inniheldur ítarlegar leiðbeiningar um útlit og virkni forritsins.</image:caption>
            <image:title>Fragmenty strony internetowej z wytycznymi języka wizualnego firmy Slack. Przedstawiają one zasady użycia logo, kolorystykę firmową oraz elementy aplikacji z wytycznymi do użycia typografii i emoji w reakcjach na wiadomości.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_instagram.jpg</image:loc>
            <image:caption>Dæmi um lögfræðileg mál með &lt;a href=&quot;https://about.meta.com/brand/resources/instagram/instagram-brand/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Instagram merkið&lt;/a&gt;sem dæmi. Undirsíðan lýsir reglunum fyrir notkun vörumerkis og nafn fyrirtækisins.</image:caption>
            <image:title>Fragment strony interentowej Instagram z wytycznymi prawnymi dotyczącymi użycia znaku. Na stronie znajduje się logo Instagram do pobrania oraz szczegółowe opisy dotyczace zasad korzystania ze znaku i nazwy marki.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_5.jpg</image:loc>
            <image:caption>Resibo vörumerkjabókin lýsir upplýsingagögnum og vottorðum sem þarf á mismunandi tegundum umbúða, og inniheldur upplýsingar um lágmarkshlutfall þessara þátta.</image:caption>
            <image:title>Strona z brandbooka Resibo, na której znajduje się tabela z certyfikatami i pojemnościami, które są wymagane na etykietach opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca logo firmy oraz pole ochronne.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_2.jpg</image:loc>
            <image:caption>Verndarsvið og stærðarmyndunarleiðbeiningar merkisins lýstar í Mobipol vörumerkjabókinni.</image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca skalowanie znaku oraz jego minimalną wielkość.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naturalna_1.jpg</image:loc>
            <image:caption>Bönnuð notkun merkisins með dæmi úr vörumerkjabók Natural Drugstore.</image:caption>
            <image:title>Strona z brandbooka Naturalnej Drogerii. Na sześciu grafikach są pokazane niewłaściwe użycia znaku jako przykład, czego nie należy robić z logo.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_4.jpg</image:loc>
            <image:caption>Litasamsetning Resibo umbúðanna hefur verið lýst nákvæmlega í vörumerkjabókinni.</image:caption>
            <image:title>Strona z brandbooka Resibo przedstawiająca firmową kolorystykę. Na plamach koloru są opisane nazwy serii oraz opis dotyczący symboliki poszczególnych barw.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_3.jpg</image:loc>
            <image:caption>Skuggar fyrirtækelita notaðir af Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol z trzema kolorami firmowymi oraz odcieniami tych kolorów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/coders3.jpg</image:loc>
            <image:caption>Leiðbeiningar fyrir notkun á Coders3 leturgerð.</image:caption>
            <image:title>Strona z brandbooka Coders3, na której pokazane są przykłady dwóch krojów pisma, ich nazwy oraz opis, w jakich sytuacjach nalezy używać danych fontów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_1.jpg</image:loc>
            <image:caption>Leiðbeiningar um leturgerð og fjarlægð milli efnis á Resibo umbúðum.</image:caption>
            <image:title>Fragment brandbooka Resibo. Na fragmencie tylnej etykiety są zaznaczone odległości pomiędzy treściami. Strona opisuje typografię i odległości na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/infografika.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika przedstawiająca system marki za pomocą kół. W centrum znajduje się treść &amp;quot;Tożsamość marki&amp;quot;, a na zewnętrznych okręgach opisane są &amp;quot;Język wizualny&amp;quot; oraz &amp;quot;Zastosowanie&amp;quot;. Grafika przedstawia, jak tożsamość marki definiuje język.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/kaiterra.jpg</image:loc>
            <image:caption>Vörumerkjabókin fyrir Kaiterra lýsir gildum fyrirtækisins og inniheldur leiðbeiningar um samskipti og tungumál sem notað er í henni, til að tryggja samræmi við stefnu vörumerkisins.</image:caption>
            <image:title>Fragment brandbooka Kaiterra. Na trzech stronach są opisane wytyczne dotyczące języka marki oraz komunikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_dlaczego_warto.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Grafika z ikonami tłumacząca, dlaczego warto mieć brandbook. Najważniejsze korzyści to spójny wizerunek, zwiększona sprzedaż oraz większa rozpoznawalność.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_2.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiony jest obrys formy własnej dla butelek szamponów i odżywek.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_3.jpg</image:loc>
            <image:caption>Vörumerkjabók Resibo lýsir leiðbeiningum varðandi einstaka form pakkninga.</image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiona jest butelka szamponu oraz kartonik olejku do włosów. Strona zawiera informacje na temat wytłoczenia logo, które pojawia się na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_wspolny_1-2-scaled.jpg</image:loc>
        </image:image>
        <lastmod>2024-06-06</lastmod>
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        <lastmod>2024-06-12</lastmod>
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    <url>
        <loc>https://holystudio.com/it/guide/brandbook</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_elementy_brandbooka.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika z ikonami przedstawiająca zakres brandbooka. Opisane na grafice elementy brandbooka to: logo, key visual, typografia, kolory, zasady, elementy prawne, komunikacja i przykłady zastosowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_spotify.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://developer.spotify.com/documentation/design&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener&quot;&gt;Linee Guida di Spotify per gli Sviluppatori&lt;/a&gt; contengono istruzioni per l&apos;uso degli elementi del marchio e delle applicazioni. Il loro obiettivo è mantenere la coerenza del marchio su diverse piattaforme.</image:caption>
            <image:title>Fragmenty strony internetowej Spotify, które przedstawiają zasady użycia logo, kolorystykę i uproszczone widoki aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_dropbox.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://dropboxdesignstandards.com/foundation&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Dropbox Brandbook&lt;/a&gt; descrive la strategia del marchio. Oltre alle linee guida grafiche, include anche le ipotesi sulla comunicazione.</image:caption>
            <image:title>Fragmenty strony internetowej Dropbox, które przedstawiają firmową kolorystykę, zasady użycia logo i sygnetu oraz ilustrację.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się elementy strony, które opisują komunikację matki, logo i jego historię oraz paletę kolorystyczną do opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_2.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://creative.starbucks.com/theory/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Brandbook di Starbucks&lt;/a&gt; descrive l&apos;espressione del marchio e la sua applicazione nei locali, sugli imballaggi e sui materiali promozionali.</image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się opakowania, karty podarunkowe, fragmenty strony i menu, które przedstawiają, w jaki sposób są używane ilustracje.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_glossier.jpg</image:loc>
            <image:caption>Comunicazione e posizionamento del marchio descritti &lt;a href=&quot;https://issuu.com/oliwiadomorosla/docs/glossier_brand_book__single_pages_&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;nel brandbook di Glossier&lt;/a&gt;.</image:caption>
            <image:title>Wybrane strony z brandbooka Glossier. Opisują one komunikację i język marki, wytyczne do zdjęć oraz pozycjonowanie firmy względem innych firm z branży beauty.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_nasa.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://standardsmanual.com/products/nasa-graphics-standards-manual&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Manuale del marchio NASA del 1975&lt;/a&gt; include linee guida sul linguaggio visivo, segnaletica dei veicoli e l’aspetto dei documenti aziendali.</image:caption>
            <image:title>Fragmenty brandbooka NASA z 1975 r. Mają one formę drukowanej książki. Wybrane strony przedstawiają zasady użycia logo, układy treści w firmowych dokumentach, kolory firmowe oraz oznakowanie pojazdu.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_ibm.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://www.ibm.com/design/language/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Manuale del marchio IBM&lt;/a&gt; è disponibile sul sito ufficiale.</image:caption>
            <image:title>Fragmenty strony internetowej IBM. Na grafice znajdują się elementy opisujące logo, dopuszczalne warianty kolorystyczne znaku, firmową typografię oraz przykład użycia kolorystyki firmowej w interfejsie aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_slack.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://brand.slackhq.com/logo&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Manuale del marchio Slack&lt;/a&gt; contiene linee guida dettagliate sull&apos;aspetto e il funzionamento dell&apos;applicazione.</image:caption>
            <image:title>Fragmenty strony internetowej z wytycznymi języka wizualnego firmy Slack. Przedstawiają one zasady użycia logo, kolorystykę firmową oraz elementy aplikacji z wytycznymi do użycia typografii i emoji w reakcjach na wiadomości.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_instagram.jpg</image:loc>
            <image:caption>Esempio di questioni legali utilizzando il &lt;a href=&quot;https://about.meta.com/brand/resources/instagram/instagram-brand/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;logo di Instagram&lt;/a&gt;come esempio. La sottopagina descrive le regole per l&apos;uso del marchio e del nome commerciale dell&apos;azienda.</image:caption>
            <image:title>Fragment strony interentowej Instagram z wytycznymi prawnymi dotyczącymi użycia znaku. Na stronie znajduje się logo Instagram do pobrania oraz szczegółowe opisy dotyczace zasad korzystania ze znaku i nazwy marki.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_5.jpg</image:loc>
            <image:caption>Il manuale del marchio Resibo descrive i dati informativi e i certificati richiesti sui diversi tipi di imballaggi, e contiene informazioni sulla scala minima di questi elementi.</image:caption>
            <image:title>Strona z brandbooka Resibo, na której znajduje się tabela z certyfikatami i pojemnościami, które są wymagane na etykietach opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca logo firmy oraz pole ochronne.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_2.jpg</image:loc>
            <image:caption>Linee guida per il campo protettivo e la scalatura del segno descritte nel libro del marchio Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca skalowanie znaku oraz jego minimalną wielkość.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naturalna_1.jpg</image:loc>
            <image:caption>Uso proibito del segno con l&apos;esempio del libro del marchio Natural Drugstore.</image:caption>
            <image:title>Strona z brandbooka Naturalnej Drogerii. Na sześciu grafikach są pokazane niewłaściwe użycia znaku jako przykład, czego nie należy robić z logo.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_4.jpg</image:loc>
            <image:caption>Lo schema dei colori dell&apos;imballaggio Resibo è descritto in dettaglio nel libro del marchio.</image:caption>
            <image:title>Strona z brandbooka Resibo przedstawiająca firmową kolorystykę. Na plamach koloru są opisane nazwy serii oraz opis dotyczący symboliki poszczególnych barw.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_3.jpg</image:loc>
            <image:caption>Tonalità dei colori aziendali utilizzati da Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol z trzema kolorami firmowymi oraz odcieniami tych kolorów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/coders3.jpg</image:loc>
            <image:caption>Istruzioni per l&apos;uso della tipografia di Coders3.</image:caption>
            <image:title>Strona z brandbooka Coders3, na której pokazane są przykłady dwóch krojów pisma, ich nazwy oraz opis, w jakich sytuacjach nalezy używać danych fontów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_1.jpg</image:loc>
            <image:caption>Linee guida per la tipografia e la distanza tra i contenuti sul packaging di Resibo.</image:caption>
            <image:title>Fragment brandbooka Resibo. Na fragmencie tylnej etykiety są zaznaczone odległości pomiędzy treściami. Strona opisuje typografię i odległości na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/infografika.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika przedstawiająca system marki za pomocą kół. W centrum znajduje się treść &amp;quot;Tożsamość marki&amp;quot;, a na zewnętrznych okręgach opisane są &amp;quot;Język wizualny&amp;quot; oraz &amp;quot;Zastosowanie&amp;quot;. Grafika przedstawia, jak tożsamość marki definiuje język.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/kaiterra.jpg</image:loc>
            <image:caption>Il brand book di Kaiterra descrive i valori dell&apos;azienda e contiene linee guida riguardanti la comunicazione e il linguaggio utilizzato, per garantire coerenza con la strategia del marchio.</image:caption>
            <image:title>Fragment brandbooka Kaiterra. Na trzech stronach są opisane wytyczne dotyczące języka marki oraz komunikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_dlaczego_warto.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Grafika z ikonami tłumacząca, dlaczego warto mieć brandbook. Najważniejsze korzyści to spójny wizerunek, zwiększona sprzedaż oraz większa rozpoznawalność.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_2.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiony jest obrys formy własnej dla butelek szamponów i odżywek.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_3.jpg</image:loc>
            <image:caption>Il brand book di Resibo descrive le linee guida relative alla forma unica del packaging.</image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiona jest butelka szamponu oraz kartonik olejku do włosów. Strona zawiera informacje na temat wytłoczenia logo, które pojawia się na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_wspolny_1-2-scaled.jpg</image:loc>
        </image:image>
        <lastmod>2024-05-29</lastmod>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_1-2048x960.jpg</image:loc>
            <image:caption>Mercato degli oli essenziali - previsione di crescita del mercato con un CAGR del 9,0%. Fonte: &lt;a href=&quot;https://www.researchandmarkets.com/report/essential-oils&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.researchandmarkets.com/report/essential-oils&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_2-2048x862.jpg</image:loc>
            <image:caption>Dimensione del mercato degli oli essenziali in Europa, 2019-2032 (in miliardi di USD). Fonte: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_3-2048x790.jpg</image:loc>
            <image:caption>Mercato degli oli essenziali negli Stati Uniti - dimensione per applicazione, 2020-2030 (in miliardi di USD). Fonte: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_4-2048x784.jpg</image:loc>
            <image:caption>Mercato degli oli essenziali - trend per regione per il periodo 2024-2030. Fonte: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_5-2048x793.jpg</image:loc>
            <image:caption>Mercato globale degli oli essenziali - quota per canale di vendita, 2023 (%). Fonte: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_6-2048x989.jpg</image:loc>
            <image:caption>Quota di mercato degli oli essenziali in Germania per applicazione, 2023. Fonte: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres-7-2048x989.jpg</image:loc>
            <image:caption>Quota di mercato globale degli oli essenziali per tipo, 2023. Fonte: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_4-2048x1250.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_1-1-2048x1250.png</image:loc>
            <image:caption>Esempi di confezioni di oli essenziali di marchi concorrenti.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_3-2048x1467.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_2-2-2048x1116.png</image:loc>
            <image:caption>Progetto dell&apos;etichetta dell&apos;olio essenziale Moonholi.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/case_study_moonholi_okladka-1.jpg</image:loc>
        </image:image>
        <lastmod>2024-08-12</lastmod>
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        <lastmod>2024-06-06</lastmod>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_1.webp</image:loc>
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            <image:title>Brand book przedstawiający wartościową wiedzę</image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-3.webp</image:loc>
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            <image:title>Zielony świat w którym reklamy są łatwe w demontażu i nie są nachalne</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/0_3-4.webp</image:loc>
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        <lastmod>2024-06-06</lastmod>
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            <image:caption>&lt;strong&gt;Imballaggi per oli essenziali&lt;/strong&gt; Abbiamo progettato Moonholi per creare un set elegante e minimale, adattandosi graficamente alla narrazione magica del brand.</image:caption>
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            <image:caption>Una gerarchia delle informazioni mal pianificata rende molto difficile identificare il prodotto e il suo scopo. Pensi che si tratti di &lt;a href=&quot;https://www.unifiedmanufacturing.com/blog/bad-packaging-designs-ruin-products/&quot;&gt;imballaggio&lt;/a&gt; per bevande o per detergenti?</image:caption>
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        <lastmod>2024-06-13</lastmod>
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    <url>
        <loc>https://holystudio.com/nl/gidsen/hoe-luxe-verpakkingen-te-maken-moonholi</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_1-2048x960.jpg</image:loc>
            <image:caption>Markt voor etherische oliën - marktgroeiprognose met een CAGR van 9,0%. Bron: &lt;a href=&quot;https://www.researchandmarkets.com/report/essential-oils&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.researchandmarkets.com/report/essential-oils&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_2-2048x862.jpg</image:loc>
            <image:caption>Omvang van de etherische oliën markt in Europa, 2019-2032 (in miljarden USD). Bron: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_3-2048x790.jpg</image:loc>
            <image:caption>Markt voor etherische oliën in de VS - omvang per toepassing, 2020-2030 (in miljarden USD). Bron: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_4-2048x784.jpg</image:loc>
            <image:caption>Essentiële oliënmarkt - trends per regio voor de jaren 2024-2030. Bron: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_5-2048x793.jpg</image:loc>
            <image:caption>Wereldwijde essentiële oliënmarkt - aandeel per verkoopkanaal, 2023 (%). Bron: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_6-2048x989.jpg</image:loc>
            <image:caption>Marktaandeel van essentiële oliën in Duitsland naar toepassing, 2023. Bron: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres-7-2048x989.jpg</image:loc>
            <image:caption>Wereldwijd marktaandeel van essentiële oliën naar type, 2023. Bron: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_4-2048x1250.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_1-1-2048x1250.png</image:loc>
            <image:caption>Voorbeelden van verpakkingen van etherische oliën van concurrerende merken.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_3-2048x1467.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_2-2-2048x1116.png</image:loc>
            <image:caption>Etiketontwerp van Moonholi-essentiële olie.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/case_study_moonholi_okladka-1.jpg</image:loc>
        </image:image>
        <lastmod>2024-08-12</lastmod>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_elementy_briefu.jpg</image:loc>
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        <lastmod>2024-06-06</lastmod>
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            <image:caption></image:caption>
            <image:title>Infografika z ikonami przedstawiająca zakres brandbooka. Opisane na grafice elementy brandbooka to: logo, key visual, typografia, kolory, zasady, elementy prawne, komunikacja i przykłady zastosowań.</image:title>
        </image:image>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_spotify.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://developer.spotify.com/documentation/design&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener&quot;&gt;Spotify Richtlijnen voor Ontwikkelaars&lt;/a&gt; bevatten instructies voor het gebruik van merkelementen en toepassingen. Hun doel is om merkconsistentie te handhaven op verschillende platforms.</image:caption>
            <image:title>Fragmenty strony internetowej Spotify, które przedstawiają zasady użycia logo, kolorystykę i uproszczone widoki aplikacji.</image:title>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_dropbox.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://dropboxdesignstandards.com/foundation&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Dropbox Brandbook&lt;/a&gt; beschrijft de merkstrategie. Naast grafische richtlijnen bevat het ook aannames over communicatie.</image:caption>
            <image:title>Fragmenty strony internetowej Dropbox, które przedstawiają firmową kolorystykę, zasady użycia logo i sygnetu oraz ilustrację.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_1.jpg</image:loc>
            <image:caption></image:caption>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_2.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://creative.starbucks.com/theory/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Starbucks Merkenboek&lt;/a&gt; beschrijft de uitdrukking van het merk en de toepassing ervan in vestigingen, op verpakkingen en promotiemateriaal.</image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się opakowania, karty podarunkowe, fragmenty strony i menu, które przedstawiają, w jaki sposób są używane ilustracje.</image:title>
        </image:image>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_glossier.jpg</image:loc>
            <image:caption>Merkcommunicatie en positionering beschreven &lt;a href=&quot;https://issuu.com/oliwiadomorosla/docs/glossier_brand_book__single_pages_&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;in het merkenboek van Glossier&lt;/a&gt;.</image:caption>
            <image:title>Wybrane strony z brandbooka Glossier. Opisują one komunikację i język marki, wytyczne do zdjęć oraz pozycjonowanie firmy względem innych firm z branży beauty.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_nasa.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://standardsmanual.com/products/nasa-graphics-standards-manual&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;NASA merkboek uit 1975&lt;/a&gt; bevat richtlijnen voor visuele taal, voertuigbelettering en de uitstraling van bedrijfsdocumenten.</image:caption>
            <image:title>Fragmenty brandbooka NASA z 1975 r. Mają one formę drukowanej książki. Wybrane strony przedstawiają zasady użycia logo, układy treści w firmowych dokumentach, kolory firmowe oraz oznakowanie pojazdu.</image:title>
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        <image:image>
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            <image:caption>&lt;a href=&quot;https://www.ibm.com/design/language/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;IBM merkboek&lt;/a&gt; is beschikbaar op de officiële website.</image:caption>
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            <image:caption>&lt;a href=&quot;https://brand.slackhq.com/logo&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Slack merkboek&lt;/a&gt; bevat gedetailleerde richtlijnen over het uiterlijk en de werking van de applicatie.</image:caption>
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        </image:image>
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            <image:title>Fragment strony interentowej Instagram z wytycznymi prawnymi dotyczącymi użycia znaku. Na stronie znajduje się logo Instagram do pobrania oraz szczegółowe opisy dotyczace zasad korzystania ze znaku i nazwy marki.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_5.jpg</image:loc>
            <image:caption>Het Resibo merkboek beschrijft de informatiedata en certificaten die vereist zijn op verschillende soorten verpakkingen en bevat informatie over de minimale schaal van deze elementen.</image:caption>
            <image:title>Strona z brandbooka Resibo, na której znajduje się tabela z certyfikatami i pojemnościami, które są wymagane na etykietach opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca logo firmy oraz pole ochronne.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_2.jpg</image:loc>
            <image:caption>Beschermingsveld en schaalrichtlijnen van het teken beschreven in het Mobipol merkboek.</image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca skalowanie znaku oraz jego minimalną wielkość.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naturalna_1.jpg</image:loc>
            <image:caption>Verboden gebruik van het teken met als voorbeeld het Natural Drugstore merkboek.</image:caption>
            <image:title>Strona z brandbooka Naturalnej Drogerii. Na sześciu grafikach są pokazane niewłaściwe użycia znaku jako przykład, czego nie należy robić z logo.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_4.jpg</image:loc>
            <image:caption>Het kleurenschema van Resibo verpakking is in detail beschreven in het merkboek.</image:caption>
            <image:title>Strona z brandbooka Resibo przedstawiająca firmową kolorystykę. Na plamach koloru są opisane nazwy serii oraz opis dotyczący symboliki poszczególnych barw.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_3.jpg</image:loc>
            <image:caption>Tinten van bedrijfskleuren gebruikt door Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol z trzema kolorami firmowymi oraz odcieniami tych kolorów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/coders3.jpg</image:loc>
            <image:caption>Instructie voor het gebruik van Coders3 typografie.</image:caption>
            <image:title>Strona z brandbooka Coders3, na której pokazane są przykłady dwóch krojów pisma, ich nazwy oraz opis, w jakich sytuacjach nalezy używać danych fontów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_1.jpg</image:loc>
            <image:caption>Richtlijnen voor typografie en de afstand tussen inhoud op Resibo-verpakkingen.</image:caption>
            <image:title>Fragment brandbooka Resibo. Na fragmencie tylnej etykiety są zaznaczone odległości pomiędzy treściami. Strona opisuje typografię i odległości na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/infografika.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika przedstawiająca system marki za pomocą kół. W centrum znajduje się treść &amp;quot;Tożsamość marki&amp;quot;, a na zewnętrznych okręgach opisane są &amp;quot;Język wizualny&amp;quot; oraz &amp;quot;Zastosowanie&amp;quot;. Grafika przedstawia, jak tożsamość marki definiuje język.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/kaiterra.jpg</image:loc>
            <image:caption>Het brand book voor Kaiterra beschrijft de waarden van het bedrijf en bevat richtlijnen met betrekking tot communicatie en taalgebruik, om consistentie met de merkstrategie te waarborgen.</image:caption>
            <image:title>Fragment brandbooka Kaiterra. Na trzech stronach są opisane wytyczne dotyczące języka marki oraz komunikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_dlaczego_warto.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Grafika z ikonami tłumacząca, dlaczego warto mieć brandbook. Najważniejsze korzyści to spójny wizerunek, zwiększona sprzedaż oraz większa rozpoznawalność.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_2.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiony jest obrys formy własnej dla butelek szamponów i odżywek.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_3.jpg</image:loc>
            <image:caption>Het Resibo brand book beschrijft richtlijnen met betrekking tot de unieke vorm van verpakkingen.</image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiona jest butelka szamponu oraz kartonik olejku do włosów. Strona zawiera informacje na temat wytłoczenia logo, które pojawia się na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_wspolny_1-2-scaled.jpg</image:loc>
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        <lastmod>2024-05-29</lastmod>
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        <lastmod>2024-06-13</lastmod>
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            <image:caption>&lt;strong&gt;Verpakking van essentiële oliën&lt;/strong&gt; We hebben Moonholi ontworpen om een elegante, minimalistische set te creëren, die grafisch past in het magische verhaal van het merk.</image:caption>
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            <image:caption>Een slecht geplande informatiehiërarchie belemmert aanzienlijk de identificatie van het product en het doel ervan. Denk je dat dit &lt;a href=&quot;https://www.unifiedmanufacturing.com/blog/bad-packaging-designs-ruin-products/&quot;&gt;verpakking&lt;/a&gt; voor drankjes of reinigingsmiddelen is?</image:caption>
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        <lastmod>2024-06-13</lastmod>
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    <url>
        <loc>https://holystudio.com/no/guider/brandbook</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_elementy_brandbooka.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika z ikonami przedstawiająca zakres brandbooka. Opisane na grafice elementy brandbooka to: logo, key visual, typografia, kolory, zasady, elementy prawne, komunikacja i przykłady zastosowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_spotify.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://developer.spotify.com/documentation/design&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener&quot;&gt;Spotify Retningslinjer for Utviklere&lt;/a&gt; inneholder instruksjoner for bruk av merkevareelementer og applikasjoner. Deres mål er å opprettholde merkevarekonsistens på tvers av ulike plattformer.</image:caption>
            <image:title>Fragmenty strony internetowej Spotify, które przedstawiają zasady użycia logo, kolorystykę i uproszczone widoki aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_dropbox.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://dropboxdesignstandards.com/foundation&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Dropbox Merkevarebok&lt;/a&gt; beskriver merkevarestrategien. I tillegg til grafiske retningslinjer inkluderer den også antakelser om kommunikasjon.</image:caption>
            <image:title>Fragmenty strony internetowej Dropbox, które przedstawiają firmową kolorystykę, zasady użycia logo i sygnetu oraz ilustrację.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się elementy strony, które opisują komunikację matki, logo i jego historię oraz paletę kolorystyczną do opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_2.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://creative.starbucks.com/theory/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Starbucks Merkevarebok&lt;/a&gt; beskriver merkevarens uttrykk og dets bruk i lokaler, på emballasje og kampanjemateriell.</image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się opakowania, karty podarunkowe, fragmenty strony i menu, które przedstawiają, w jaki sposób są używane ilustracje.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_glossier.jpg</image:loc>
            <image:caption>Merkevarekommunikasjon og -posisjonering beskrevet &lt;a href=&quot;https://issuu.com/oliwiadomorosla/docs/glossier_brand_book__single_pages_&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;i Glossier merkevarebok&lt;/a&gt;.</image:caption>
            <image:title>Wybrane strony z brandbooka Glossier. Opisują one komunikację i język marki, wytyczne do zdjęć oraz pozycjonowanie firmy względem innych firm z branży beauty.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_nasa.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://standardsmanual.com/products/nasa-graphics-standards-manual&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;NASA merkevarebok fra 1975&lt;/a&gt; inkluderer retningslinjer for visuelt språk, kjøretøymerker og utseendet på bedriftsdokumenter.</image:caption>
            <image:title>Fragmenty brandbooka NASA z 1975 r. Mają one formę drukowanej książki. Wybrane strony przedstawiają zasady użycia logo, układy treści w firmowych dokumentach, kolory firmowe oraz oznakowanie pojazdu.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_ibm.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://www.ibm.com/design/language/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;IBM merkevarebok&lt;/a&gt; er tilgjengelig på den offisielle nettsiden.</image:caption>
            <image:title>Fragmenty strony internetowej IBM. Na grafice znajdują się elementy opisujące logo, dopuszczalne warianty kolorystyczne znaku, firmową typografię oraz przykład użycia kolorystyki firmowej w interfejsie aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_slack.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://brand.slackhq.com/logo&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Slack merkevarebok&lt;/a&gt; inneholder detaljerte retningslinjer for utseende og drift av applikasjonen.</image:caption>
            <image:title>Fragmenty strony internetowej z wytycznymi języka wizualnego firmy Slack. Przedstawiają one zasady użycia logo, kolorystykę firmową oraz elementy aplikacji z wytycznymi do użycia typografii i emoji w reakcjach na wiadomości.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_instagram.jpg</image:loc>
            <image:caption>Eksempel på juridiske spørsmål med bruk av &lt;a href=&quot;https://about.meta.com/brand/resources/instagram/instagram-brand/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Instagram-logo&lt;/a&gt;som eksempel. Undersiden beskriver reglene for bruk av selskapets varemerke og navn.</image:caption>
            <image:title>Fragment strony interentowej Instagram z wytycznymi prawnymi dotyczącymi użycia znaku. Na stronie znajduje się logo Instagram do pobrania oraz szczegółowe opisy dotyczace zasad korzystania ze znaku i nazwy marki.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_5.jpg</image:loc>
            <image:caption>Resibo merkevarebok beskriver informasjonsdata og sertifikater som kreves på forskjellige typer emballasje, og inneholder informasjon om minimumsskalaen for disse elementene.</image:caption>
            <image:title>Strona z brandbooka Resibo, na której znajduje się tabela z certyfikatami i pojemnościami, które są wymagane na etykietach opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca logo firmy oraz pole ochronne.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_2.jpg</image:loc>
            <image:caption>Beskyttelsesfelt og skaleringsretningslinjer for symbolet beskrevet i Mobipol merkevareboken.</image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca skalowanie znaku oraz jego minimalną wielkość.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naturalna_1.jpg</image:loc>
            <image:caption>Forbudt bruk av symbolet med eksempel fra Naturapoteket merkevarebok.</image:caption>
            <image:title>Strona z brandbooka Naturalnej Drogerii. Na sześciu grafikach są pokazane niewłaściwe użycia znaku jako przykład, czego nie należy robić z logo.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_4.jpg</image:loc>
            <image:caption>Fargevalget på Resibo-emballasje er detaljert beskrevet i merkevareboken.</image:caption>
            <image:title>Strona z brandbooka Resibo przedstawiająca firmową kolorystykę. Na plamach koloru są opisane nazwy serii oraz opis dotyczący symboliki poszczególnych barw.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_3.jpg</image:loc>
            <image:caption>Nyanser av bedriftsfarger brukt av Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol z trzema kolorami firmowymi oraz odcieniami tych kolorów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/coders3.jpg</image:loc>
            <image:caption>Instruksjoner for bruk av Coders3 typografi.</image:caption>
            <image:title>Strona z brandbooka Coders3, na której pokazane są przykłady dwóch krojów pisma, ich nazwy oraz opis, w jakich sytuacjach nalezy używać danych fontów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_1.jpg</image:loc>
            <image:caption>Retningslinjer for typografi og avstand mellom innhold på Resibo-emballasjen.</image:caption>
            <image:title>Fragment brandbooka Resibo. Na fragmencie tylnej etykiety są zaznaczone odległości pomiędzy treściami. Strona opisuje typografię i odległości na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/infografika.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika przedstawiająca system marki za pomocą kół. W centrum znajduje się treść &amp;quot;Tożsamość marki&amp;quot;, a na zewnętrznych okręgach opisane są &amp;quot;Język wizualny&amp;quot; oraz &amp;quot;Zastosowanie&amp;quot;. Grafika przedstawia, jak tożsamość marki definiuje język.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/kaiterra.jpg</image:loc>
            <image:caption>Merkevareboken for Kaiterra beskriver selskapets verdier og inneholder retningslinjer angående kommunikasjon og språk som brukes i den, for å sikre konsistens med merkevarestrategien.</image:caption>
            <image:title>Fragment brandbooka Kaiterra. Na trzech stronach są opisane wytyczne dotyczące języka marki oraz komunikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_dlaczego_warto.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Grafika z ikonami tłumacząca, dlaczego warto mieć brandbook. Najważniejsze korzyści to spójny wizerunek, zwiększona sprzedaż oraz większa rozpoznawalność.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_2.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiony jest obrys formy własnej dla butelek szamponów i odżywek.</image:title>
        </image:image>
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    <url>
        <loc>https://holystudio.com/no/guider/emballasjedesign</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_1.jpg</image:loc>
            <image:caption>&lt;strong&gt;Eterisk olje-emballasje&lt;/strong&gt; Vi designet Moonholi for å skape et elegant, minimalistisk sett, samtidig som det grafisk passet inn i merkets magiske narrativ.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_2.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_3.jpg</image:loc>
            <image:caption>Vårt design av den proprietære formen og emballasjen for Resibo kosmetikklinje - foto hentet fra &lt;a href=&quot;https://resibo.pl/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;resibo.pl&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_4-1.jpg</image:loc>
            <image:caption>Den konsistente emballasjen vi designet for kosttilskudd og adaptogener gjorde det mulig for Zojo Elixirs-merkevaren å skille seg ut blant stor konkurranse.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/10-packages_5-1.jpg</image:loc>
            <image:caption>Et dårlig planlagt informasjonshierarki hindrer betydelig identifikasjonen av produktet og dets formål. Synes du dette er &lt;a href=&quot;https://www.unifiedmanufacturing.com/blog/bad-packaging-designs-ruin-products/&quot;&gt;emballasje&lt;/a&gt; for drikker eller rengjøringsmidler?</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/image-2048x1252.png</image:loc>
        </image:image>
        <lastmod>2024-06-13</lastmod>
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    <url>
        <loc>https://holystudio.com/no/guider/hvordan-skape-premium-emballasje-moonholi</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_1-2048x960.jpg</image:loc>
            <image:caption>Markedsutsikter for essensielle oljer – vekstprognose med en CAGR på 9,0%. Kilde: &lt;a href=&quot;https://www.researchandmarkets.com/report/essential-oils&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.researchandmarkets.com/report/essential-oils&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_2-2048x862.jpg</image:loc>
            <image:caption>Markedsstørrelse for essensielle oljer i Europa, 2019-2032 (i milliarder USD). Kilde: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_3-2048x790.jpg</image:loc>
            <image:caption>Markedsstørrelse for essensielle oljer i USA – etter bruk, 2020-2030 (i milliarder USD). Kilde: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_4-2048x784.jpg</image:loc>
            <image:caption>Markedet for eteriske oljer – trender etter region for årene 2024-2030. Kilde: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_5-2048x793.jpg</image:loc>
            <image:caption>Globalt marked for eteriske oljer – andel etter salgskanal, 2023 (%). Kilde: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_6-2048x989.jpg</image:loc>
            <image:caption>Markedets andel av eteriske oljer i Tyskland etter bruk, 2023. Kilde: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres-7-2048x989.jpg</image:loc>
            <image:caption>Global markedsandel av eteriske oljer etter type, 2023. Kilde: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_4-2048x1250.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_1-1-2048x1250.png</image:loc>
            <image:caption>Eksempler på emballasje av eteriske oljer fra konkurrerende merker.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_3-2048x1467.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_2-2-2048x1116.png</image:loc>
            <image:caption>Design av eterisk oljeetikett for Moonholi.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/case_study_moonholi_okladka-1.jpg</image:loc>
        </image:image>
        <lastmod>2024-08-12</lastmod>
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        <loc>https://holystudio.com/no/guider/hvordan-skrive-et-godt-prosjektbeskrivelse</loc>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_elementy_brandbooka.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika z ikonami przedstawiająca zakres brandbooka. Opisane na grafice elementy brandbooka to: logo, key visual, typografia, kolory, zasady, elementy prawne, komunikacja i przykłady zastosowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_spotify.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://developer.spotify.com/documentation/design&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener&quot;&gt;Wytyczne Spotify dla deweloperów&lt;/a&gt; zawierają instrukcje korzystania z elementów marki i aplikacji. Ich celem jest zachowanie spójności marki na różnych platformach.</image:caption>
            <image:title>Fragmenty strony internetowej Spotify, które przedstawiają zasady użycia logo, kolorystykę i uproszczone widoki aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_dropbox.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://dropboxdesignstandards.com/foundation&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Brandbook Dropbox&lt;/a&gt; opisuje strategię marki. Poza wytycznymi graficznymi zawiera także założenia dotyczące komunikacji.</image:caption>
            <image:title>Fragmenty strony internetowej Dropbox, które przedstawiają firmową kolorystykę, zasady użycia logo i sygnetu oraz ilustrację.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się elementy strony, które opisują komunikację matki, logo i jego historię oraz paletę kolorystyczną do opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_2.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://creative.starbucks.com/theory/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Brandbook Starbucks&lt;/a&gt; opisuje ekspresję marki oraz jej zastosowanie w lokalach, na opakowaniach i materiałach promocyjnych.</image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się opakowania, karty podarunkowe, fragmenty strony i menu, które przedstawiają, w jaki sposób są używane ilustracje.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_glossier.jpg</image:loc>
            <image:caption>Komunikacja i pozycjonowanie marki opisane &lt;a href=&quot;https://issuu.com/oliwiadomorosla/docs/glossier_brand_book__single_pages_&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;w brandbooku Glossier&lt;/a&gt;.</image:caption>
            <image:title>Wybrane strony z brandbooka Glossier. Opisują one komunikację i język marki, wytyczne do zdjęć oraz pozycjonowanie firmy względem innych firm z branży beauty.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_nasa.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://standardsmanual.com/products/nasa-graphics-standards-manual&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Brandbook NASA z 1975 r.&lt;/a&gt; zawiera wytyczne dotyczące języka wizualnego, oznakowania pojazdów oraz wyglądu firmowych dokumentów.</image:caption>
            <image:title>Fragmenty brandbooka NASA z 1975 r. Mają one formę drukowanej książki. Wybrane strony przedstawiają zasady użycia logo, układy treści w firmowych dokumentach, kolory firmowe oraz oznakowanie pojazdu.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_ibm.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://www.ibm.com/design/language/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Brandbook IBM&lt;/a&gt; jest dostępny na oficjalnej stronie internetowej.</image:caption>
            <image:title>Fragmenty strony internetowej IBM. Na grafice znajdują się elementy opisujące logo, dopuszczalne warianty kolorystyczne znaku, firmową typografię oraz przykład użycia kolorystyki firmowej w interfejsie aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_slack.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://brand.slackhq.com/logo&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Brandbook Slacka&lt;/a&gt; zawiera m.in. szczegółowe wytyczne dotyczące wyglądu i działania aplikacji.</image:caption>
            <image:title>Fragmenty strony internetowej z wytycznymi języka wizualnego firmy Slack. Przedstawiają one zasady użycia logo, kolorystykę firmową oraz elementy aplikacji z wytycznymi do użycia typografii i emoji w reakcjach na wiadomości.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_instagram.jpg</image:loc>
            <image:caption>Przykład kwestii prawnych na przykładzie &lt;a href=&quot;https://about.meta.com/brand/resources/instagram/instagram-brand/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;logo Instagrama&lt;/a&gt;. Na podstronie opisane są zasady korzystania ze znaku firmowego i nazwy marki.</image:caption>
            <image:title>Fragment strony interentowej Instagram z wytycznymi prawnymi dotyczącymi użycia znaku. Na stronie znajduje się logo Instagram do pobrania oraz szczegółowe opisy dotyczace zasad korzystania ze znaku i nazwy marki.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_5.jpg</image:loc>
            <image:caption>Brandbook Resibo opisuje dane informacyjne i certyfikaty wymagane na różnych rodzajach opakowań oraz zawiera informacje o minimalnej skali tych elementów.</image:caption>
            <image:title>Strona z brandbooka Resibo, na której znajduje się tabela z certyfikatami i pojemnościami, które są wymagane na etykietach opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca logo firmy oraz pole ochronne.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_2.jpg</image:loc>
            <image:caption>Pole ochronne i wytycznie dotyczące skalowania znaku opisane w brandbooku Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca skalowanie znaku oraz jego minimalną wielkość.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naturalna_1.jpg</image:loc>
            <image:caption>Niedozwolone użycia znaku na przykładzie brandbooka Naturalnej drogerii.</image:caption>
            <image:title>Strona z brandbooka Naturalnej Drogerii. Na sześciu grafikach są pokazane niewłaściwe użycia znaku jako przykład, czego nie należy robić z logo.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_4.jpg</image:loc>
            <image:caption>Kolorystyka opakowań Resibo została szczegółowo opisana w brandbooku.</image:caption>
            <image:title>Strona z brandbooka Resibo przedstawiająca firmową kolorystykę. Na plamach koloru są opisane nazwy serii oraz opis dotyczący symboliki poszczególnych barw.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_3.jpg</image:loc>
            <image:caption>Odcienie kolorów firmowych używanych przez Mobipol.</image:caption>
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        <image:image>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_1-2048x960.jpg</image:loc>
            <image:caption>Rynek olejków eterycznych – prognoza wzrostu rynku z CAGR na poziomie 9,0%. Źródło: &lt;a href=&quot;https://www.researchandmarkets.com/report/essential-oils&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.researchandmarkets.com/report/essential-oils&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_2-2048x862.jpg</image:loc>
            <image:caption>Wielkość rynku olejków eterycznych w Europie, 2019-2032 (w miliardach USD). Źródło: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_3-2048x790.jpg</image:loc>
            <image:caption>Rynek olejków eterycznych w USA – wielkość według zastosowania, 2020-2030 (w miliardach USD). Źródło: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_4-2048x784.jpg</image:loc>
            <image:caption>Rynek olejków eterycznych – trendy według regionu na lata 2024-2030. Źródło: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_5-2048x793.jpg</image:loc>
            <image:caption>Globalny rynek olejków eterycznych – udział według kanału sprzedaży, 2023 (%). Źródło: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_6-2048x989.jpg</image:loc>
            <image:caption>Udział rynku olejków eterycznych w Niemczech według zastosowania, 2023. Źródło: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres-7-2048x989.jpg</image:loc>
            <image:caption>Globalny udział rynku olejków eterycznych według rodzaju, 2023. Źródło: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
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            <image:caption>Przykłady opakowań olejków eterycznych konkurencyjnych marek.</image:caption>
            <image:title></image:title>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_2-2-2048x1116.png</image:loc>
            <image:caption>Projekt etykiety olejku eterycznego Moonholi.</image:caption>
            <image:title></image:title>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/case_study_moonholi_okladka-1.jpg</image:loc>
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    <url>
        <loc>https://holystudio.com/pt/guias/brandbook</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_elementy_brandbooka.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika z ikonami przedstawiająca zakres brandbooka. Opisane na grafice elementy brandbooka to: logo, key visual, typografia, kolory, zasady, elementy prawne, komunikacja i przykłady zastosowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_spotify.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://developer.spotify.com/documentation/design&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener&quot;&gt;Diretrizes do Spotify para Desenvolvedores&lt;/a&gt; contêm instruções para usar elementos e aplicações da marca. Seu objetivo é manter a consistência da marca em diferentes plataformas.</image:caption>
            <image:title>Fragmenty strony internetowej Spotify, które przedstawiają zasady użycia logo, kolorystykę i uproszczone widoki aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_dropbox.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://dropboxdesignstandards.com/foundation&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Livro de Marca do Dropbox&lt;/a&gt; descreve a estratégia da marca. Além de diretrizes gráficas, também inclui premissas sobre comunicação.</image:caption>
            <image:title>Fragmenty strony internetowej Dropbox, które przedstawiają firmową kolorystykę, zasady użycia logo i sygnetu oraz ilustrację.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się elementy strony, które opisują komunikację matki, logo i jego historię oraz paletę kolorystyczną do opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_2.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://creative.starbucks.com/theory/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Brandbook da Starbucks&lt;/a&gt; descreve a expressão da marca e sua aplicação em instalações, embalagens e materiais promocionais.</image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się opakowania, karty podarunkowe, fragmenty strony i menu, które przedstawiają, w jaki sposób są używane ilustracje.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_glossier.jpg</image:loc>
            <image:caption>Comunicação e posicionamento da marca descritos &lt;a href=&quot;https://issuu.com/oliwiadomorosla/docs/glossier_brand_book__single_pages_&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;no brandbook da Glossier&lt;/a&gt;.</image:caption>
            <image:title>Wybrane strony z brandbooka Glossier. Opisują one komunikację i język marki, wytyczne do zdjęć oraz pozycjonowanie firmy względem innych firm z branży beauty.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_nasa.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://standardsmanual.com/products/nasa-graphics-standards-manual&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Livro de marca da NASA de 1975&lt;/a&gt; inclui diretrizes sobre linguagem visual, sinalização de veículos e aparência de documentos corporativos.</image:caption>
            <image:title>Fragmenty brandbooka NASA z 1975 r. Mają one formę drukowanej książki. Wybrane strony przedstawiają zasady użycia logo, układy treści w firmowych dokumentach, kolory firmowe oraz oznakowanie pojazdu.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_ibm.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://www.ibm.com/design/language/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Livro de marca da IBM&lt;/a&gt; está disponível no site oficial.</image:caption>
            <image:title>Fragmenty strony internetowej IBM. Na grafice znajdują się elementy opisujące logo, dopuszczalne warianty kolorystyczne znaku, firmową typografię oraz przykład użycia kolorystyki firmowej w interfejsie aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_slack.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://brand.slackhq.com/logo&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Livro de marca do Slack&lt;/a&gt; contém diretrizes detalhadas sobre a aparência e operação do aplicativo.</image:caption>
            <image:title>Fragmenty strony internetowej z wytycznymi języka wizualnego firmy Slack. Przedstawiają one zasady użycia logo, kolorystykę firmową oraz elementy aplikacji z wytycznymi do użycia typografii i emoji w reakcjach na wiadomości.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_instagram.jpg</image:loc>
            <image:caption>Exemplo de questões legais usando o &lt;a href=&quot;https://about.meta.com/brand/resources/instagram/instagram-brand/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;logotipo do Instagram&lt;/a&gt;como exemplo. A subpágina descreve as regras para o uso da marca registrada e nome da empresa.</image:caption>
            <image:title>Fragment strony interentowej Instagram z wytycznymi prawnymi dotyczącymi użycia znaku. Na stronie znajduje się logo Instagram do pobrania oraz szczegółowe opisy dotyczace zasad korzystania ze znaku i nazwy marki.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_5.jpg</image:loc>
            <image:caption>O livro de marca da Resibo descreve os dados informativos e certificados necessários em diferentes tipos de embalagem, e contém informações sobre a escala mínima desses elementos.</image:caption>
            <image:title>Strona z brandbooka Resibo, na której znajduje się tabela z certyfikatami i pojemnościami, które są wymagane na etykietach opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca logo firmy oraz pole ochronne.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_2.jpg</image:loc>
            <image:caption>Campo de proteção e diretrizes de dimensionamento do sinal descritas no livro de marca Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca skalowanie znaku oraz jego minimalną wielkość.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naturalna_1.jpg</image:loc>
            <image:caption>Uso proibido do sinal com o exemplo do livro de marca Natural Drugstore.</image:caption>
            <image:title>Strona z brandbooka Naturalnej Drogerii. Na sześciu grafikach są pokazane niewłaściwe użycia znaku jako przykład, czego nie należy robić z logo.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_4.jpg</image:loc>
            <image:caption>O esquema de cores das embalagens da Resibo foi descrito em detalhe no livro de marca.</image:caption>
            <image:title>Strona z brandbooka Resibo przedstawiająca firmową kolorystykę. Na plamach koloru są opisane nazwy serii oraz opis dotyczący symboliki poszczególnych barw.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_3.jpg</image:loc>
            <image:caption>Tons de cores corporativas usadas pela Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol z trzema kolorami firmowymi oraz odcieniami tych kolorów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/coders3.jpg</image:loc>
            <image:caption>Instruções para o uso da tipografia Coders3.</image:caption>
            <image:title>Strona z brandbooka Coders3, na której pokazane są przykłady dwóch krojów pisma, ich nazwy oraz opis, w jakich sytuacjach nalezy używać danych fontów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_1.jpg</image:loc>
            <image:caption>Diretrizes para tipografia e a distância entre conteúdos nas embalagens da Resibo.</image:caption>
            <image:title>Fragment brandbooka Resibo. Na fragmencie tylnej etykiety są zaznaczone odległości pomiędzy treściami. Strona opisuje typografię i odległości na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/infografika.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika przedstawiająca system marki za pomocą kół. W centrum znajduje się treść &amp;quot;Tożsamość marki&amp;quot;, a na zewnętrznych okręgach opisane są &amp;quot;Język wizualny&amp;quot; oraz &amp;quot;Zastosowanie&amp;quot;. Grafika przedstawia, jak tożsamość marki definiuje język.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/kaiterra.jpg</image:loc>
            <image:caption>O manual da marca da Kaiterra descreve os valores da empresa e contém diretrizes sobre comunicação e linguagem usada nele, para garantir a consistência com a estratégia da marca.</image:caption>
            <image:title>Fragment brandbooka Kaiterra. Na trzech stronach są opisane wytyczne dotyczące języka marki oraz komunikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_dlaczego_warto.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Grafika z ikonami tłumacząca, dlaczego warto mieć brandbook. Najważniejsze korzyści to spójny wizerunek, zwiększona sprzedaż oraz większa rozpoznawalność.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_2.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiony jest obrys formy własnej dla butelek szamponów i odżywek.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_3.jpg</image:loc>
            <image:caption>O livro de marca da Resibo descreve diretrizes referentes à forma única de embalagem.</image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiona jest butelka szamponu oraz kartonik olejku do włosów. Strona zawiera informacje na temat wytłoczenia logo, które pojawia się na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_wspolny_1-2-scaled.jpg</image:loc>
        </image:image>
        <lastmod>2024-05-29</lastmod>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_1-2048x960.jpg</image:loc>
            <image:caption>Mercado de óleos essenciais – previsão de crescimento do mercado com uma taxa de crescimento anual composta (CAGR) de 9,0%. Fonte: &lt;a href=&quot;https://www.researchandmarkets.com/report/essential-oils&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.researchandmarkets.com/report/essential-oils&lt;/a&gt;</image:caption>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_2-2048x862.jpg</image:loc>
            <image:caption>Tamanho do mercado de óleos essenciais na Europa, 2019-2032 (em bilhões de USD). Fonte: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_3-2048x790.jpg</image:loc>
            <image:caption>Mercado de óleos essenciais nos EUA – tamanho por aplicação, 2020-2030 (em bilhões de USD). Fonte: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_4-2048x784.jpg</image:loc>
            <image:caption>Mercado de óleos essenciais – tendências por região para os anos de 2024-2030. Fonte: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_5-2048x793.jpg</image:loc>
            <image:caption>Mercado global de óleos essenciais – participação por canal de vendas, 2023 (%). Fonte: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_6-2048x989.jpg</image:loc>
            <image:caption>Participação de mercado de óleos essenciais na Alemanha por aplicação, 2023. Fonte: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres-7-2048x989.jpg</image:loc>
            <image:caption>Participação de mercado global de óleos essenciais por tipo, 2023. Fonte: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
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            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_1-1-2048x1250.png</image:loc>
            <image:caption>Exemplos de embalagens de óleos essenciais de marcas concorrentes.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_3-2048x1467.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_2-2-2048x1116.png</image:loc>
            <image:caption>Design da etiqueta do óleo essencial Moonholi.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/case_study_moonholi_okladka-1.jpg</image:loc>
        </image:image>
        <lastmod>2024-08-12</lastmod>
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        <lastmod>2024-06-12</lastmod>
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        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_elementy_brandbooka.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika z ikonami przedstawiająca zakres brandbooka. Opisane na grafice elementy brandbooka to: logo, key visual, typografia, kolory, zasady, elementy prawne, komunikacja i przykłady zastosowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_spotify.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://developer.spotify.com/documentation/design&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener&quot;&gt;Spotify Guidelines for Developers&lt;/a&gt; innehåller instruktioner för användning av varumärkeselement och applikationer. Deras mål är att upprätthålla varumärkeskonsistens över olika plattformar.</image:caption>
            <image:title>Fragmenty strony internetowej Spotify, które przedstawiają zasady użycia logo, kolorystykę i uproszczone widoki aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_dropbox.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://dropboxdesignstandards.com/foundation&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Dropbox Brandbook&lt;/a&gt; beskriver varumärkesstrategin. Förutom grafiska riktlinjer innehåller den också antaganden om kommunikation.</image:caption>
            <image:title>Fragmenty strony internetowej Dropbox, które przedstawiają firmową kolorystykę, zasady użycia logo i sygnetu oraz ilustrację.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się elementy strony, które opisują komunikację matki, logo i jego historię oraz paletę kolorystyczną do opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_starbucks_2.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://creative.starbucks.com/theory/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Starbucks varumärkesbok&lt;/a&gt; beskriver varumärkets uttryck och dess tillämpning i lokaler, på förpackningar och reklamaterial.</image:caption>
            <image:title>Fragment strony internetowej Starbucks. Na grafice znajdują się opakowania, karty podarunkowe, fragmenty strony i menu, które przedstawiają, w jaki sposób są używane ilustracje.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_glossier.jpg</image:loc>
            <image:caption>Varumärkeskommunikation och positionering beskrivna &lt;a href=&quot;https://issuu.com/oliwiadomorosla/docs/glossier_brand_book__single_pages_&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;i varumärkesboken för Glossier&lt;/a&gt;.</image:caption>
            <image:title>Wybrane strony z brandbooka Glossier. Opisują one komunikację i język marki, wytyczne do zdjęć oraz pozycjonowanie firmy względem innych firm z branży beauty.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_nasa.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://standardsmanual.com/products/nasa-graphics-standards-manual&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;NASA varumärkesmanual från 1975&lt;/a&gt; innehåller riktlinjer för visuellt språk, fordonsmärkning och utseendet på företagsdokument.</image:caption>
            <image:title>Fragmenty brandbooka NASA z 1975 r. Mają one formę drukowanej książki. Wybrane strony przedstawiają zasady użycia logo, układy treści w firmowych dokumentach, kolory firmowe oraz oznakowanie pojazdu.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_ibm.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://www.ibm.com/design/language/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;IBM varumärkesmanual&lt;/a&gt; finns tillgänglig på den officiella webbplatsen.</image:caption>
            <image:title>Fragmenty strony internetowej IBM. Na grafice znajdują się elementy opisujące logo, dopuszczalne warianty kolorystyczne znaku, firmową typografię oraz przykład użycia kolorystyki firmowej w interfejsie aplikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_slack.jpg</image:loc>
            <image:caption>&lt;a href=&quot;https://brand.slackhq.com/logo&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Slack varumärkesmanual&lt;/a&gt; innehåller detaljerade riktlinjer för utseende och drift av applikationen.</image:caption>
            <image:title>Fragmenty strony internetowej z wytycznymi języka wizualnego firmy Slack. Przedstawiają one zasady użycia logo, kolorystykę firmową oraz elementy aplikacji z wytycznymi do użycia typografii i emoji w reakcjach na wiadomości.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_instagram.jpg</image:loc>
            <image:caption>Exempel på juridiska frågor med &lt;a href=&quot;https://about.meta.com/brand/resources/instagram/instagram-brand/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;Instagram-logotypen&lt;/a&gt;som exempel. Undersidan beskriver reglerna för att använda företagets varumärke och varunamn.</image:caption>
            <image:title>Fragment strony interentowej Instagram z wytycznymi prawnymi dotyczącymi użycia znaku. Na stronie znajduje się logo Instagram do pobrania oraz szczegółowe opisy dotyczace zasad korzystania ze znaku i nazwy marki.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_5.jpg</image:loc>
            <image:caption>Resibo varumärkesmanual beskriver de informativa data och certifikat som krävs på olika typer av förpackningar, och innehåller information om den minsta skalan av dessa element.</image:caption>
            <image:title>Strona z brandbooka Resibo, na której znajduje się tabela z certyfikatami i pojemnościami, które są wymagane na etykietach opakowań.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_1.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca logo firmy oraz pole ochronne.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_2.jpg</image:loc>
            <image:caption>Skyddsfält och skalriktlinjer för märket beskrivs i Mobipols varumärkesbok.</image:caption>
            <image:title>Strona z brandbooka Mobipol przedstawiająca skalowanie znaku oraz jego minimalną wielkość.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/naturalna_1.jpg</image:loc>
            <image:caption>Förbjuden användning av märket med exempel från Natural Drugstore-varumärkesboken.</image:caption>
            <image:title>Strona z brandbooka Naturalnej Drogerii. Na sześciu grafikach są pokazane niewłaściwe użycia znaku jako przykład, czego nie należy robić z logo.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_4.jpg</image:loc>
            <image:caption>Färgschemat för Resibos förpackning har beskrivits i detalj i varumärkesboken.</image:caption>
            <image:title>Strona z brandbooka Resibo przedstawiająca firmową kolorystykę. Na plamach koloru są opisane nazwy serii oraz opis dotyczący symboliki poszczególnych barw.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/mobipol_3.jpg</image:loc>
            <image:caption>Nyans av företagsfärger som används av Mobipol.</image:caption>
            <image:title>Strona z brandbooka Mobipol z trzema kolorami firmowymi oraz odcieniami tych kolorów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/coders3.jpg</image:loc>
            <image:caption>Instruktion för användning av Coders3 typografi.</image:caption>
            <image:title>Strona z brandbooka Coders3, na której pokazane są przykłady dwóch krojów pisma, ich nazwy oraz opis, w jakich sytuacjach nalezy używać danych fontów.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_pielegnacja_1.jpg</image:loc>
            <image:caption>Riktlinjer för typografi och avståndet mellan innehållet på Resibos förpackningar.</image:caption>
            <image:title>Fragment brandbooka Resibo. Na fragmencie tylnej etykiety są zaznaczone odległości pomiędzy treściami. Strona opisuje typografię i odległości na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/infografika.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Infografika przedstawiająca system marki za pomocą kół. W centrum znajduje się treść &amp;quot;Tożsamość marki&amp;quot;, a na zewnętrznych okręgach opisane są &amp;quot;Język wizualny&amp;quot; oraz &amp;quot;Zastosowanie&amp;quot;. Grafika przedstawia, jak tożsamość marki definiuje język.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/kaiterra.jpg</image:loc>
            <image:caption>Varumärkesboken för Kaiterra beskriver företagets värderingar och innehåller riktlinjer angående kommunikation och språk som används i den, för att säkerställa överensstämmelse med varumärkets strategi.</image:caption>
            <image:title>Fragment brandbooka Kaiterra. Na trzech stronach są opisane wytyczne dotyczące języka marki oraz komunikacji.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_dlaczego_warto.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Grafika z ikonami tłumacząca, dlaczego warto mieć brandbook. Najważniejsze korzyści to spójny wizerunek, zwiększona sprzedaż oraz większa rozpoznawalność.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_2.jpg</image:loc>
            <image:caption></image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiony jest obrys formy własnej dla butelek szamponów i odżywek.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/resibo_wlosy_3.jpg</image:loc>
            <image:caption>Resibos varumärkesbok beskriver riktlinjer gällande den unika formen av förpackningen.</image:caption>
            <image:title>Fragment brandbooka Resibo, na którym przedstawiona jest butelka szamponu oraz kartonik olejku do włosów. Strona zawiera informacje na temat wytłoczenia logo, które pojawia się na opakowaniach.</image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/brandbook_wspolny_1-2-scaled.jpg</image:loc>
        </image:image>
        <lastmod>2024-05-29</lastmod>
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        <lastmod>2024-06-07</lastmod>
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        <lastmod>2024-06-11</lastmod>
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    <url>
        <loc>https://holystudio.com/sv/guider/hur-man-skapar-premium-forpackningar-moonholi</loc>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_1-2048x960.jpg</image:loc>
            <image:caption>Marknaden för eteriska oljor – marknadstillväxtprognos med en CAGR på 9,0%. Källa: &lt;a href=&quot;https://www.researchandmarkets.com/report/essential-oils&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.researchandmarkets.com/report/essential-oils&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_2-2048x862.jpg</image:loc>
            <image:caption>Marknadsstorleken för eteriska oljor i Europa, 2019-2032 (i miljarder USD). Källa: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_3-2048x790.jpg</image:loc>
            <image:caption>Marknaden för eteriska oljor i USA – storlek efter användning, 2020-2030 (i miljarder USD). Källa: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_4-2048x784.jpg</image:loc>
            <image:caption>Marknaden för eteriska oljor – trender per region för åren 2024-2030. Källa: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_5-2048x793.jpg</image:loc>
            <image:caption>Den globala marknaden för eteriska oljor – andel enligt försäljningskanal, 2023 (%). Källa: &lt;a href=&quot;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&quot;&gt;https://www.grandviewresearch.com/industry-analysis/essential-oils-market&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres_6-2048x989.jpg</image:loc>
            <image:caption>Andel av marknaden för eteriska oljor i Tyskland per användning, 2023. Källa: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/wykres-7-2048x989.jpg</image:loc>
            <image:caption>Global marknadsandel för eteriska oljor efter typ, 2023. Källa: &lt;a href=&quot;https://introspectivemarketresearch.com/reports/essential-oil-market/&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener nofollow&quot;&gt;https://introspectivemarketresearch.com/reports/essential-oil-market/&lt;/a&gt;</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_4-2048x1250.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_1-1-2048x1250.png</image:loc>
            <image:caption>Exempel på förpackningar av eteriska oljor från konkurrerande märken.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_3-2048x1467.png</image:loc>
            <image:caption></image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_2-2-2048x1116.png</image:loc>
            <image:caption>Design av etiketten för Moonholi eteriska olja.</image:caption>
            <image:title></image:title>
        </image:image>
        <image:image>
            <image:loc>https://api.holystudio.com/wp-content/uploads/case_study_moonholi_okladka-1.jpg</image:loc>
        </image:image>
        <lastmod>2024-08-12</lastmod>
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            <image:caption></image:caption>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/grafika_elementy_briefu.jpg</image:loc>
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            <image:loc>https://api.holystudio.com/wp-content/uploads/brief-1-scaled.jpg</image:loc>
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